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Reflection: When Luxury Consumption Becomes Fashion

2012/2/3 10:38:00 31

Luxury Fashion Department Chinese Consumers

When the Oxford street and the Fifth Avenue in the United States gradually become the names of Chinese people who comment freely on their lips, they look as if they were European and North American.

Department store

Are we proud or worried about the shops or specialty stores that are equipped with the UnionPay card machines and Chinese speaking salesmen who receive Chinese tourists?

World Luxury Association

The latest data released in February 1st showed that Chinese luxury goods consumption increased by nearly 30% over the Spring Festival.

In Europe and Hong Kong, Macao and Taiwan, the total consumption of Chinese goods accounts for almost 2/3 of the total consumption in North America.

market

It also accounts for 1/3.

At this rate, the forecast for the previous two years that China will surpass Japan as the first big country of luxury consumption in 2015 will be ahead of schedule.

30 years in China

Economics

The sustained high speed growth has brought great improvement from the state to the national consumption capacity.

For shopping crowds to fly to London, Paris and New York, luxury stores and counters crowded around and grabbed goods, like Chinese cabbage consumers who bought radish and cabbage, demonstrated a "Chinese style affluence" to the world.

In the face of such a consumer group, the arrogant and picky businessmen will be changed into a dedicated expression of enthusiasm and devote more attention and research.

Granary knows etiquette.

The Chinese, who did not necessarily eat meat during the holidays, are now beginning to appreciate and appreciate high quality, design, and cultural high quality daily necessities.

Like stimulating the development of the world economy, their consumption behavior is an inevitable process of social development, and it is a good thing to be proud of and celebrate.

It is said that the Japanese have spent 20 years on luxury goods from fanaticism to rationalism.

The Chinese have to metabolize the "upsurge mentality" that is unavoidable for wealth consumption in the primitive accumulation process, and perhaps such a cycle.

At the moment, the luxury of a few people presents an irrational "no demand for the best but the most expensive" and "sign infatuation" tendency without having to worry too much.

But what worries and tangles is the abnormal social psychology displayed through the consumption of crazy luxury goods.

The consumers who chase luxury goods are too big and young.

It is said that luxury consumers in China are over 10 years old compared with those in Europe and the United States.

It was originally a luxury product of the few rich and rich in the two generation, but now it is a "public lover" that the young generation of the city knows and worships.

The "money to cry in the BMW car" Declaration of worship, the face of Jocie Guo, who is complacent in the name of the famous brand bag and the sports car, has been frequently fry, and thousands of thousands of dollars in monthly salary are also overloaded with the footnote of materialism.

Personal and social wealth accumulated over the past 30 years and how to avoid over concentrated consumption of luxury goods has become a long-term problem for sustainable development.

In the near future, we need more planned social education instead of indulging in luxury and indulging in the innocent mind in order to expand consumption. After all, 1 billion 300 million of the population is not rich enough, and the mainstream ideal is just to go to a well-off society. To a large extent, not being rich and extravagant, too obsessed with luxury goods is the token of people's belief in lack of goals and spiritual emptiness.

If we can't cure it sooner, then we will spend more money on the luxuries than overseas.