Domestic B2C Platform Charges New Policy &Nbsp, The Electricity Supplier Industry Can Increase Profits Point

Reporter login QQ mall found that in 2012, QQ mall merchants new fees standard has been implemented in March 1st.

According to this standard, the QQ mall receives three parts of the business fees: honest margin, paction technical service fee and platform service fee.

In these three fees, the deposit is 20 thousand yuan for a single store, and the paction fee for technical services is paid in accordance with a certain percentage of its turnover (hereinafter referred to as the "rate"), and the rate varies from 0.5%-10%.

And the annual fee added by QQ mall is the annual fee of 6000 yuan per store, QQ mall said, "businesses pay to QQ mall.

The last free sign has been picked.

Although the current family

The reporter found that the current domestic B2C platform

It is worth noting that when Tmall issued a new fee standard last year and was questioned by small and medium-sized sellers, QQ mall once said, "from the end of the year to next March, there will be no charge during the promotion season, and we must stay with our partners."

In March, when QQ arrived, the annual fee was charged.

Reporters learned from the relevant officials of Le cool shopping mall, like QQ mall, Lok cool days began to charge merchants only for margin and trade commissions, and began to receive platform technology fees from the second half of last year.

The source told reporters, "starting fees will naturally affect the entry of merchants. Generally speaking, the number of merchants who enter our platform every month has not changed much, but the average time of decision for merchants to decide whether to enter or not has been extended for 3-4 days".

Platform to raise the threshold to seek profits

B2C platforms, like businesses, seek profits.

"In fact, when the cost of Tmall increased last year, I saw that QQ merchants would not charge for investment advertising, so I moved to QQ mall.

Liu Xiaojie, a seller of QQ mall, told reporters, "though I still want to move again, I see that other platforms are charging now, and I can't escape if I want to escape."

In this regard, Analysys International analyst Chen Shou sent comments that the electricity supplier platform has been passed by a free sign to attract merchants to enter the market.

"At present, the domestic B2C platform talks about the volume and volume of traffic, and where can Tmall merchants, QQ stores and Jingdong and so on, and the platform side also needs to consider profitability."

1 mall related responsible person also said, for platform enterprises, fees are normal profit point, if the platform mode can not continue, then merchants will not have the conditions of e-commerce.