Taiping Bird Won The Annual "Value Award" Of The Chinese Clothing Brand.

At the just concluded eighth session

The annual award of Chinese clothing brand is the only Chinese fashion garment hosted by China Fashion Association.

Industrial competition

Will shift from capital competition to value competition.

"Competition in garment industry will change from capital competition to value competition."

Since the creation of the brand in the 90s of last century, Taiping bird knows that with the change of people's consumption mode, brand value will become the key to the competition of garment industry.

As one of the early practitioners of the "virtual operation" in China, Taiping bird firmly grasped the design and marketing, and used the fast fashion mode to win the red river across the river in a short time.

Behind the popularity, some people questioned, compared to foreign fast fashion brands, is Taiping bird innovation or imitation?

The value of today's clothing industry lies in creative fashion.

The biggest advantage of Taiping bird is not the general trend of operation, but the deep cognition of the market at foot.

Relying on the unique corporate culture, Taiping bird gradually extracted the new value orientation of the development of Chinese traditional clothing industry.

Brand value

Depends on the design of the product itself.

As early as 5 years ago, the "Taiping bird model" was ingenious, pioneering and enlightening to the development of the whole industry, and took the "Innovation Award" on the "Oscar of China's garment industry".

This is also due to the financial crisis of 1997. At that time, Taiping bird began to explore the pformation of business mode.

Devote a lot of effort to product R & D design.

In the view of Taiping bird, if the value of clothing industry lies in brand, the value of brand will undoubtedly be locked in the design of the product itself.

The core competitiveness should be placed on the imitated creativity and trend rather than the traditional production, cost, scale and so on.

"Design is the key to maximize the value of clothing enterprises."

Through the observation of target consumer groups, Taiping bird expressed its aspirations as a design breakthrough, looking for a unique clothing culture with Chinese characteristics, and constantly pursuing the experience of diversified aesthetic culture in the process of constantly adapting to the changes in consumption.

Taiping bird has gradually become the fashion pronoun of consumers.

"Pacific bird model"

Become a sample of China's garment industry development

Virtual operation, creative industry, fast fashion, Ningbo Taiping bird in development, explore a set of unique value system.

It is precisely by virtue of the unique understanding of the value of the clothing brand that Taiping bird won the annual "value award" of the Chinese clothing brand, and it is also the highest Gold Award.

This is not only a great affirmation of Taiping bird's commitment to the traditional industry pformation of creative industries for many years, but also to the fashion and creative industries chosen by Taiping bird.

The Taiping bird model has become a sample of the development of China's garment industry, and has constructed a new driving force for the brand development of the garment industry.