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Five Similarities Between Liu Bei And Current Entrepreneurs

2012/4/9 11:30:00 13

Liu Bei's entrepreneurial experience has many similarities with today's entrepreneurs:

1. Fry concept

Liu Bei is

Concept marketing

The originator of the concept is a good player in terms of conceptual speculation. In his early days, he focused on two concepts: one is "claiming to be the king of Zhongshan" and the other is "restoring the Han Dynasty".

Especially the first concept.

First of all, it appears that he is a founder of red and rebellious and justified. In that era, he paid special attention to this. Secondly, why did Liu Bei say he was the king of Zhongshan after King Ching, rather than the descendants of other royal families? Apart from being unable to verify textual research for more than 300 years, another important reason was that the brothers had more than 120 sons altogether, and the branches were complex and more difficult to distinguish between true and false.

The first concept is

speculation

My second concept is to hype up the projects we are engaged in.

Liu Bei's speculation of these two concepts is deeply rooted in the hearts of the people, so his entrepreneurial path is particularly spectacular.

Over the past one thousand years, many entrepreneurs have done the same thing today, and have been doing the concept marketing.

Whether it's Liu Bei or today.

Entrepreneurship

The best way to start fame is to borrow celebrities, and preferably celebrities in related fields.

For example, rebellion is, of course, the banner of the emperor.

For example, to do the Internet, of course, it is better to graduate from NB schools in the US and internationally renowned NB companies.

The concept of stir frying is enough.

2. Find partners.

What is the most important thing when starting a business?

The most important part of the team is partners.

Whether the project can be done or not depends entirely on partners.

Liu Bei is well versed in this way.

He swallowed Zhang Fei for a few minutes, and let Zhang Fei, who had a lot of money, swear to sell his family property and fight against him, and immediately took action.

In the next few minutes, he got rid of Guan Yu, so that the wanted murderer became a labor force and ran with him wholeheartedly, and then successfully formed a business partner of the three member group.

3, angel investment

Today, angel investors in China are very active, especially in the Internet industry.

If you can get angel investment at the beginning of your business, it will be more powerful.

Liu Bei is the same. He has three angel investors: Zhang Fei, Zhang Shiping and Su Shuang.

Zhang Fei, who was quite a bit of a family capitalist, offered money to set up wine, buy weapons, and gather more than 300 warriors in the countryside.

Zhongshan big business Zhang Shiping and Su Shuang invested fifty horses in a good horse, giving five hundred and twenty gold and silver and one thousand jin iron.

4, find an excellent CEO.

Even if the entrepreneur is excellent, the management company is not as good as the professional manager.

At this time, smart entrepreneurs will hire heavy professional managers to do CEO. or make CEO themselves, so that professional managers can be president and manage specific affairs.

Liu Bei is such an excellent entrepreneur. Zhu Geliang is such an excellent professional manager.

5, identify the right position and dominate the party.

Positioning is very important, otherwise it will only lose itself.

When it is difficult to find a big and full market, look for market segments.

Therefore, Liu Bei chose Yizhou, the "fertile land", to occupy the commanding heights of the southwest market.

Therefore, Ctrip chose to book a hotel ticket, and chose the mobile social interaction based on interest.