Lining, Anta, Heng Yuan Xiang Three Clothing Brands Will Follow China'S Debut In London.

The Chinese delegation's dress was released yesterday. Lining Anta, Heng Yuan Xiang three clothing brands will follow China's debut in London.

Yesterday, Heng Yuan Xiang released the Chinese delegation's dress for the London Olympics. The red dress was fitted with yellow edges and the buttons were made of 24K gold plated buttons. At this point, the Chinese delegation's London Olympic Games three major costumes are all announced, in addition to Heng Yuan Xiang dress, Lining's main competition dress, Anta holds the award dress.

　　 Chinese Enterprises London Olympic Games Important supplier

4 years, 17 days, more than 10 thousand top athletes, more than 200 countries and regions, one billion counts of "audience" group, these factors are enough to make all the world's consumer company crazy. Rough statistics show that over 2/3 of sports equipment and clothing were manufactured by Chinese enterprises at this Olympic Games. It can be said that Chinese enterprises are the important suppliers behind the London Olympic Games.

Lining will play badminton and other sports venues.

Among them, Lining, Anta, Hongxing Erke, PEAK, Jordan and other companies compete for the most intense. Lining launched a special "red scale" competition suit for the London Olympic Games, and signed the Chinese gymnastics team, the Chinese shooting team, the Chinese diving team, the Chinese table tennis team and the Chinese badminton team. The five teams, also known as the Chinese champion team by the market, are the most watched by Chinese audiences in the Olympic Games.

　　 Anta Provide 10 events award equipment

PEAK has the largest number of signings, including seven delegations from Slovenia, Cyprus, Algeria, Iraq, New Zealand and Jordan. Hongxing Erke reached an agreement with the Iran Olympic Committee. Jordan will design the London Olympic award dress for the three delegations of Kazakhstan, Turkmenistan and Mongolia. Anta provides the award equipment for the 10 International Olympic events launched by the Chinese sports delegation.

On the whole, the Chinese sponsors' focus of the London Olympic Games is still between Lining and Anta. Anta provides the national team's award dress, while Lining provides the match suit. Because the five gold medal teams are highly concerned and have more opportunities to broadcast live, the industry believes that Lining will probably be better at publicity.

Can Lining and other companies take the opportunity to cut stock?

For all competitors, the Olympic battle is a losing battle. After several decades of rapid growth, China's sports brand growth slowed down and encountered a bottleneck period.

In the face of rising inventory pressure, sports Brand Company hope to reduce inventory by London Olympic Games and create more room for their adjustment. But it is still unknown whether the deer will die.