"Rise, China Power" CBA2008 Autumn Winter Orders Will Be Held

In March 26th, the "rising power of China" CBA2008 autumn and winter orders will be held. More than 1000 CBA dealers from 27 regions of the country are gathered together to give advice on the development of CBA brand.

CCTV-5, a famous program person, was invited to host the order meeting.

Guo Hui (China) Co., Ltd. president Ding Guo Si introduced the future development plan of CBA brand at the meeting.

He said that the 2008 Beijing Olympic Games is an excellent development opportunity for China's sports and sports industry, and the basketball industry is the largest and fastest growing industry in China's sports industry. According to the relevant statistics, there are about 300 million people playing basketball in China, and 75%%'s youngsters say they like basketball best.

This shows that the basketball industry is very important in China's sports industry. The Chinese Basketball Association CBA League has become one of the three major basketball leagues in the world, the first basketball league in Asia and the first league in China.

With the success of CBA players such as Yao Ming and Yi Jianlian in NBA, it is the rise of Chinese basketball strength, and the influence of CBA is also expanding.

Ding Guosi said that in the face of this important opportunity, as a strategic partner of China Basketball Association and CBA brand operator, Lei speed sports will make efforts to build CBA "thousand store project", increase investment in CBA channel and terminal construction, and strive to form a high-quality sales network covering the whole country in the next 3 years.

In addition, this year, the group will integrate all brand resources, through advertising, public relations, campus marketing, sports events, terminal promotions and a series of communication tools to form the overall linkage effect of brand and product, and promote brand awareness and reputation at the same time while promoting product sales.

It is reported that Guo Hui group also invested heavily in the construction of garment factories, further improved the CBA supply system, made overall preparations for the listing of the group, and injected strong impetus to the development of CBA.

At the meeting, Lin Jinzhang, general manager of Lei speed sporting goods Co., Ltd. introduced the systematic integration and operation plan of CBA2008 from the angle of the three main channel members of "head office", "distributor" and "terminal dealer".

Ray sports also Awards 2007 outstanding dealers, top ten excellent terminals and top ten store managers.

In order to enhance the sense of collectiveness of CBA distribution team, the order will also increase "marketing team psychological quality training" and other activities. Through "ten person nine feet" and other team cooperation activities, enhance the cohesiveness of the company's marketing team, and show the positive spirit and solidarity of CBA people.

At this order, CBA will also make a larger adjustment to the order process and mode. Through scientific, rigorous and standardized system processes, it ensures that the products of distributors in various regions are more scientific and reasonable, so as to maximize the satisfaction of local consumers and ensure the interests of dealers at all levels.