Analysis On The Promotion Scheme Of Clothing Website

adopt market According to the investigation, since 2007 clothing The category of commodities purchased online far exceeds other commodities, becoming the largest category of commodities in online shopping transaction volume. Although the online competition in the clothing industry is great, but because the relatives are very accustomed to buying online clothes This has given me great confidence to open a clothing store of my own on this platform for online entrepreneurship.

2、 Market analysis

More and more people buy clothes online. The ever present network brings convenience to people. They can buy whatever they want at any time. There is no time limit. Going into and out of the city is also like shopping. In reality, you can see it dazzled. There are more online and all kinds of styles, just like seasonal clothes. There are few realities, but there are still many online.

In recent years, the number of netizens in China has increased rapidly, and the basis of online transactions has been further strengthened.

3、 Implementation plan of network marketing

Use simple methods to let more people know my clothing website.

1. Information release

A website is an information carrier that transmits information to target groups through website publishing, including customers/potential customers, media, partners, competitors, etc.

2. Blog Marketing

Through microblogging, there are many famous people in microblogging. I believe that through this platform, more people will know my store. You can also write blog posts. Marketing in this way is generally for people who prefer to read articles on the Internet. Through the articles, people can learn about my Taodian.

3. Public praise Marketing

Through QQ, QQ is not only a tool for chatting, but also a great marketing method to improve our popularity. However, in this aspect of marketing, we must have a high popularity of our own QQ, so that more people can know about our Taodian, which is very popular and effective.

4. Licensing E-mail Marketing

Email marketing is also a method. Although it is very offensive, it will still attract many customers to buy and watch.

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5. Exchange Links

Exchange link or reciprocal link is a simple form of cooperation between websites with certain complementary advantages, that is, put the logo or website name of the other website on their own website and set the hyperlink of the other website, so that users can find their own website from the cooperative website to promote each other. The role of link exchange is mainly manifested in several aspects: gaining visitors, increasing the impression of users when browsing, adding advantages in search engine rankings, increasing the credibility of visitors through the recommendation of cooperative websites, etc., and gaining recognition and recognition in the industry.

There are more ways to decorate website marketing:

● Forum marketing

● Soft text marketing

● Online advertising

● Online campaign marketing

● E-magazine marketing

5、 Necessity of decorating website marketing

Preliminary preparation:

1. Personnel arrangement: ① Website editing. ② Customer service. ③ Promoters. ④ Art. ⑤ Find logistics delivery.

2. Material preparation: I believe that this way will bring a lot of sales to my store. We must first prepare our treasures so that our warehouse will not be squeezed or promoted.

3. Cost budget: it will cost a certain amount of money to buy various beautification equipment. Decoration: about 150 yuan/month. Click count deduction for advertising in various media: about 150 yuan/ten cents/time.

Interim preparation:

The most important stage of online marketing is this stage. Whether it is done well or not depends on this stage, so we must redouble our efforts to make all plans. At the same time, attention should be paid to collecting user feedback to further improve the website and make it more suitable for online marketing needs. The network marketing realizes the preliminary standardization and institutionalization.

Later preparation:

In the later stage of improvement, the database should automatically update the basic information, and the cooperation mechanism between ground and online marketing should be completed. The key work in this period should focus on customer service and customer relations.

6、 Effect evaluation

Track the effect of website marketing measures, use counters to conduct regular statistical analysis of website traffic, cooperate with professional network consulting agencies to conduct online marketing diagnosis when necessary, and then feed back everyone's opinions through forums and post bars, improve or cancel the promotion means with poor effect, and increase the proportion of investment in promotion strategies with obvious effect.

7、 Summary:

Through this promotion, let more people know my clothing Website, so I will also get a lot of experience and understand the psychological needs of consumers more.