Clothing Sales Promotion Is A Kind Of Marketing Activity.

Promotion is essentially Marketing activities The purpose of the product is to make the function of the product intimate with consumers, so as to achieve the goal of establishing product image, displaying product quality, establishing consumer confidence and improving product sales.

There are many forms of promotion, and different ways of choosing according to brand awareness: small brands are stall, small trial, drink, etc. big brands are involved in major social activities. According to the nature of the product, sales promotion options are different; some enterprises are willing to participate in some media publicity, some enterprises are willing to give free. The basic consumer groups are different, the way of promotion activities is different. For the elderly, children (mainly mothers), teenagers, middle age, men and women, and so on, the sales promotion activities and venues are different. According to different functions, the way of choosing is also different. Herbal tea may choose more places such as hot, hot, and big fire for promotion.

The nature of Clothing promotion. Promotional essence Since it is a marketing activity, it is bound to meet the activities that satisfy consumer behavior, that is, it first chooses to meet the needs of consumers, or marketers can accurately grasp this sales promotion method can better meet consumer behavior, it can be said that clothing salesmen are confident that as long as the product, this promotional method and the price placed in public places, it will produce a lot of (compared to usual) turnover.

Misunderstanding of clothing sales promotion. Unfortunately, many promoters mostly stay at the initial level of stall and retail, and fail to think deeply or understand the essence of promotion. Clothing promotion has often become a loss making activity for the manufacturers, and gradually away from the essence of marketing. Another obvious mistake is that promotion is more like an advertising activity than a marketing campaign. Promotion It should be a loss. This obviously does not accord with the essential requirements of businessmen. When the existing sales channels are not enough and can not digest inventory, we can consider opening up other forms of sales channels for target consumer groups. It is also not consistent with the fundamental principle of employer investment.

Through the above analysis, the essence of sales promotion has been very clear. He can also use quantitative methods, he can also use the matter of the matter, on this assessment of the activities of the way, for those who do not allow the replacement of wholesalers, Wang League is determined not to take the goods. In her words, this way to prevent cargo loading not only brought her the biggest cash flow, but also realized the essential requirement of promotion. It not only brings advertising effects to enterprises, but also has economic benefits.

　　 clothing The classification and innovation of sales promotion are still in progress, but we can not forget the essential requirement: promotion is also a profitable activity. Its starting point is to pay close attention to the actual needs of customers, and the relevant departments in the supply chain nodes give full play to their core competencies, forming the advantages of mutual complement and information sharing. Because it belongs to marketing activities.