Burberry'S Annual Performance Is Not Up To Market Expectations.

Burberry's annual performance warning has triggered a series of chain reactions, leading to the whole

Start worrying.

Burberry's shares fell 21% to $17.41 a share.

This is the second time in three months that the Burberry brand has announced that brand development has slowed down, and sales have risen 11.2% in the three months ended June 30th.

The growth of 16.1% over the previous quarter has also declined.

The early warning of brand publishing also affected other luxury brands and fashion companies, such as Compagnie Financiere Richemont group's share price fell 5.1% to 64.34 dollars per share, Ferragamo brand shares fell 5.1% to 21.98 dollars per share, LVMH group's share price fell 3.4% to 163.4 dollars per share, Mulberry group's share price fell 4.2% to 20.81 dollars per share, PPR group's share price fell 2.1% to 161.14 dollars per share.

And the United States

Tumi Holding shares fell 3.2% to $24.1 per share, while Ralph Lauren shares fell 2.6% to $156.22 per share, while Saks group fell 2.1% to $11.2 per share, while Coach group fell 1.8% to $61.48 per share.

Kate Calvert, an analyst at Seymour Pierce in London, said: "now, unlike 2008, it is not the impact of the economic crisis. It should be the slow impact of the market. We know that the speed of development of the luxury goods industry will be affected, but we don't know how long the impact will last and how big it will be."

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Burberry is a highly traditional British luxury brand. Its multi-level product line meets consumer needs of different ages and sexes, and the company enjoys world-renowned popularity through retail, wholesale and licensing licensing.

Burberry, founded in 1856, is the royal household product of the United Kingdom.

Over the past few decades, Burberry has mainly been producing raincoats, umbrellas and scarves. Now Burberry emphasizes the traditional British noble design, winning the hearts of millions of people and becoming an eternal brand.