Creative Ideas Lead Min Faction Ladies Wear

Using innovative spirit to create brand material capital, using design culture to enhance the value orientation of the brand, and using fashion culture to write the youth style of the brand.

(China) Limited has become a fashion vogue for Fujian women's clothing in the market competition.

The Fujian Shishi reporter who has gone through the motions has found that there are numerous enterprises with well-known brands. But the first state-level enterprise approved by the State Administration of industry and commerce is Shishi's limited company. Many stars at home and abroad gathered for stone lions to make image representations for the clothing brand. But the first company to invite celebrities to represent the brand is Bin Yin. In the first place in China's clothing industry, two brands of Chinese top ten fashion designers were invited.

Since the founding of Shishi in 1992, the company has a surprising growth track similar to its peers: from making clothes for foreign brands to developing its own brand, expanding from a tin shed workshop to a modern large garment enterprise with thousands of employees, hundreds of millions of yuan assets, and more than 1000 brand stores.

But the company insists on using brand culture to gather the wealth of enterprises and strengthening the concept of brand service with fashion design culture. However, it is the charm that many peers can not match. The speeding development of bin Nu has brought profound enlightenment to the industry.

At the beginning of the establishment of the company, the general manager of the company did not know the advantages and disadvantages of the fabrics. He led a group of people to learn from them.

At first, through the ups and downs, through the processing of international brands, to the world of wholesale market, and in the men's wear brand Fujian market, created a young romantic, energetic girl casual wear brand "bin Nu".

Always adhere to the spirit of "vigorous, pioneering and innovative", introduce a large number of advanced equipment at home and abroad, record 17 streamline production lines in a year, and introduce the modern international production management mode, and carry out the awareness education of "quality only market, improvement and progress" in the staff. We should pay close attention to four quality assurance points, such as on-the-job training, raw material quality, production process and product inspection, with special exquisite workmanship, first-class quality and trustworthy service, and soon become about 7000000 series of garments, such as T-shirts, shirts, casual pants and so on, and sell well in large scale enterprises in China and Southeast Asia, Europe, America and Africa.

Wang Renjiang firmly believes that the key to success in competition is to constantly design.

Product structure, brand image packaging and marketing service mode.

为用设计文化提升品牌的价值取向，彬伊奴公司投入数百万元设计开发费，到上海请来东华大学教授、中国著名十佳服装设计陈闻，到深圳请来中国十佳时装设计师刘勇等一大批设计人才加盟企业，组建专业的产品开发队伍，围绕品牌发展的战略核心，到欧洲各国、日本、美国，以及中国香港等地，大力研究国际时尚休闲生活方式，在强化品牌视觉要素、产品整体风格设计创新的同时，针对目标消费群各层面的品位，从品牌形象、款式设计、流行科技面料的运用、色彩风格、板型工艺到配饰辅料等方面，从货品的时尚搭配到品牌终端陈列，多层次地创新，并通过在青岛时装周、中国国际时装周举行品牌流行文化发布会，极大地丰富了品牌的文化内涵，为提升“彬伊奴”品牌的附加值，注入了全新设计理念。

　　为将品牌文化建设落实到生产经营的每个细节中，王仁奖重金邀请了中国企业管理实战派专家，对200多位彬伊奴品牌营销管理员进行专业的团队建设与领导艺术培训;高薪诚聘中国著名品牌策划专家余明阳坐镇企业，重新整合企业内部配置，调整优化外部资源，从品牌管理和运作、绩效考核、执行监督等方面，创新品牌文化;并以每年百万元的投资，对员工进行学习培训，将彬伊奴品牌的时尚理念在企业进行强有力地贯彻;利用产品订货会，请专家学者对经销商进行品牌营销文化的培训，系统传导彬伊奴品牌的定位文化、终瑞形象及陈列文化、产品流行搭配文化等，使过去以批发经营为主的彬伊奴经销商们，迅速向品牌经营转化，从而使彬伊奴公司以半步之先的超前意识，成为同业中的典范。