Shoe Enterprise Retail Terminal Seeks Informatization

With the development of globalization and information technology, information management and knowledge management have become increasingly prominent in enterprise management.

How can footwear enterprises establish their own information strategy to better participate in the globalization of trade and the overall application of information?

Recently, a conference on "shoe industry informatization and network marketing" was held in Jinjiang, attracting nearly 200 business executives, marketing personnel and information management personnel.

The integration of information technology into the new economy "let footwear enterprises develop their business on the Internet, break the pattern of detailed division of labor in every aspect of the traditional industrial chain, and establish a new industrial value chain is an inevitable trend. It is also one of the important channels for shoe companies to seize business opportunities."

Experts at the meeting put forward this view.

Professor Wu Jia Pei, the famous founder of quantitative economics and information economics, said in his speech that the trend of integration of information activities and other human activities is obvious. The enhancement of brand competitiveness or core competitiveness of enterprises depends on innovation ability, excellent talents and enterprise spirit, and the correct development strategy is the most important.

Professor Chen Shouren, President of the school of business and information, Quanzhou Normal University, and Professor Ouyang Zhonghui, President of Quanzhou Enterprise Information Association, believes that the advent of a globalized information society brings opportunities as well as many uncertainties.

Only by establishing their own information strategy can enterprises guide and urge enterprises to cultivate and enhance their core competitiveness and brand competitiveness.

By using the Internet to capture business opportunities, "retail terminal information technology can not only enable enterprises to directly acquire customer information, understand customer needs, improve product design, and comb useful information, but also serve as an important reference for new product design."

Ye Shuangquan, a senior marketing director who has built and applied Anta to build and practice many successful practical cases, said that at present, most of Jinjiang's R & D designs rely on the designers of other companies, but pay little attention to what consumers want.

In fact, paying close attention to your consumer groups is the best way to understand customers' needs through terminal retail.

"The most effective way to enhance the core competitiveness of enterprises is to pay close attention to information management of retail terminals and collect information from terminals."

Ye Shuangquan said that the retail information management should introduce an analysis system instead of just entering, selling and storing information management, which is conducive to the reaction of the enterprise to the terminal in the shortest time, adjusting the inventory, improving the product, or getting the needs of the consumers.

Reporter Guo Jianping