Profits Decline, Sports Shoes And Clothing Brand Puma Plans To Make Small-Scale Layoffs

　　 France PARIS SPRING GROUP (PPR) subsidiary campaign shoes Puma, the service brand, plans to make small-scale layoffs first in the company restructuring. The president of Puma, Franz Koch, said in a public interview recently that the number of employees worldwide will remain stable this year, even if it has to lay off several managers.

Due to the decline in profitability, Koch announced in July this year that Puma would make a comprehensive adjustment to improve efficiency and reduce production costs. Puma will close some unprofitable businesses, and Koch has not announced the number of closures. At the same time, Puma will also open new regional markets in strong growth markets such as China, India and Russia.

In addition, Koch also emphasized its medium-term target, namely, the company's sales will increase from 3 billion euros in 2011 to 4 billion euros by 2015. "We know this goal is a bit ambitious, but we will work hard for it."

It is important that, Puma The company's restructuring plan went smoothly. "Some measures will be implemented first in the short term, and others will be improved in the future." The new IT system adopted by Puma will make its operation faster and more efficient, and the use time of this system will continue beyond 2015.

In the future, Puma will focus on developing its core business football and leisure style Clothes & Accessories And sportswear, but will also set foot in such promising fields as golf and motorsport.

Jochen Zeitz, Koch's predecessor and now the chairman of Puma, also expressed dissatisfaction with the development of Puma in 2011. He said in an interview: "We have reached an agreement that Franz Koch must now take action to improve profitability."

Cai Ci said: "It is very reasonable to hand over the management power of Puma's board of directors to the major shareholder representatives sooner or later, and it is also responsible for the company's business. This step also conforms to my personal life plan." Zeiss Its successor may be Jean Francois Palus, Vice President of Paris Spring.