The Development Trend Of Children'S Shoes Marketing In China

At present, the competition of children's shoe market is fierce, but it still stays at low level competition. Most brands do not know much about the market.

The future competition of children's shoes is not only confined to price competition, but also reflected in competition in quality, technology and marketing strategy, and competition at a high level.

In the future, the development trend of children's shoes in China can be summed up as follows: 1. Strengthening of marketing execution. The weak foundation of Chinese business management makes the executive power a prominent problem. Some people have said that "in the world, other countries and regions need more emphasis on implementation, that is, specific operations. If we are in the United States, we may have to spend 10 weeks on the design plan, and only spend 2 weeks to help him formulate the implementation plan. In China, we may spend 4 weeks to design the plan, and spend 8 weeks to help him to operate specifically.

Nowadays, many policies, promotions and images of children's shoes factories can't be landed. They are all caused by insufficient marketing execution of the whole system, which makes many excellent plans and activities fail or fail.

2, cultural marketing helps the brand growth space. Successful cultural marketing infuses rich and heavy brand connotation into the brand. The difficulty of cultural marketing and sports marketing and event marketing lies in the training of cultural concepts, the packaging of cultural forms to the overall control of cultural connotations, and the performance and promotion of systems.

3. Marketing organization and process standardization. The large company can improve marketing ability through the reorganization of marketing organization and the reengineering of marketing process. The marketing organization and process of Chinese enterprises are relatively backward, the traditional components in the sales management system are mostly, the children shoes industry is relatively immature, the management level is not high, the talents are extremely fed up, the operation process can not be standardized and manufactured, and the internal strength of enterprises is extremely weak.

4. Innovation in marketing strategy.

With the pace and pace of development, any mode innovation can break the balance of competition and rename the current ranking order.

Therefore, how to adapt to the rising and changing Chinese market to win business opportunities and how to use China's marketing localization to innovate and win the competition is a test and challenge for local companies and knowledge areas.

Liu Xiangpo, 5, leveraging event marketing and achieving brand breakout. In recent years, Chinese enterprises have been involved in event marketing continuously. Inner Mongolia Erie group has used the news events recorded by Liu Xiangpo to the extreme. TV shows such as "super girl", "Dream China", "TV elder brother hand contest", "my own show", "refueling a good man" and other TV shows have become the carrier of choice activities for advertisers. Facing the differences between the 2008 Olympic Games and urban development, public education and medical treatment, charities and so on have challenged the marketing of children's shoes enterprises.

6. The deep perspective of Chinese consumers, the systematic study of different consumer behavior in China has just begun, and this is the basis of marketing. Due to the remarkable changes in China's demographic structure, the major changes in China's consumption needs and characteristics in the coming decades will bring about changes in the direction of market growth and market segmentation, which will pose a great challenge to the marketing of Chinese children's shoes.