Max Mara Releases 2012 New Autumn And Winter Products In Wuhan

This field Fashion Show As the first large-scale event organized by Max Mara group in Wuhan, it also pioneered the Wuhan international luxury brand event.

The hero actor Wu Xiubo, the famous Taiwan anchor David Wu and other heavyweight stars came to the scene to make the red carpet glittering. The chairman of the Max Mara group in China, Mr. Luca Ujos (Mr. Luca Uras, Director of Max Mara Fashion Group Group), Ms. Lin hung, President of China joint venture company, Ms. Liu Jiangchao, chairman of Limited by Share Ltd Liu Jiangchao, Liu Congzong manager, general manager of Xiao Zhou Yun, Wuhan International Plaza Shopping Center, vice president of Chen Mulan, vice president of leather and vice president of Wuhan, visited the scene together with many fashion people in Wuhan to witness and share this annual fashion feast called Jiangcheng, and appreciate the trend and unique charm of the 2012 autumn and winter fashion. The activity was very popular that night. After watching the movie Red Star and the Golden Eagle Award, miss Hai Qing, the popular star and the new Golden Eagle Award, were the best.

As early as 1951, Achille Maramotti, founder of Max Mara brand, made an innovative decision. He launched a revolution in Italy costume with a camel coat and a geranium suit. Both of them reflect the ideal features of scale production in the future with their ingenious design. They are simple, precise, neat and decisive. The elegant style and design combined with the traditional style of Italy is impressive. This series was a great success at that time. An overcoat has created a fashion legend.

With Max Mara brand As Achille continues to expand to different parts of the world, Mr. SPORTMAX has also launched different product lines to meet the needs of different customer groups. SPORTMAX, born in the late 60s, has a brand new concept of clothing, which is popular with young women.

In 80s, a double breasted jacket called "101801" became the classic masterpiece of Max Mara. This is a legendary product without doubt. It still sells well today.

In 90s, the group created numerous image reviews through cooperation with legendary fashion photographers Peter Lindbergh, Arthur Elgord, Richard Avedon and Steven Meisel, and witnessed a significant increase in group status. At the same time, "SPORTMAX Code", "Occhiali Max Mara" and "S Max Mara" have been launched and expanded continuously. fashion The project marks the arrival of the brand new era.

Today, the innovative Max Mara group has become a model and reference standard for Italy and even the international garment industry. The group's new generation of managers will enthusiastically uphold the enthusiasm and determination of the founders of the group and continue to carry forward the tradition of continuous innovation and breakthroughs since the founding of the brand, ushering in a new peak.