Casual Shoes GEOX Enter The Electricity Business Is Not Optimistic.

Founder of GEOX (founder)

It is not easy to see him, as the second largest in the world. Casual shoes The founder of brand GEOX is the city of the morning and another place in the afternoon. When interviewed by the media, he did not forget to take the director of marketing. Designer The director of brand promotion and so on talk about business while talking to reporters.

When it comes to the Chinese market, "although China has slowed down in the previous stage, it does not affect confidence in the Chinese market." "Hongkong, Shanghai and Beijing can become the most important strategic cities for developing GEOX business," she said.

Three parallel development of channels

In the eyes of the media, he has always been an inspirational figure - born in the red wine family, accidentally selling shoes and ups and downs, eventually creating the most popular brand of men's shoes in Italy, GEOX.

In an interview with reporters, he did not want to talk about these business stories, but also wanted to hear the views and opinions of Chinese media on the market. "The impact of the European debt crisis on enterprises covers almost all enterprises, compared with other industries, footwear enterprises are relatively less affected." Data show that as of the three quarter of this year, GEOX sales of 701 million 500 thousand euros, the profit of about 36 million euros.

In the Chinese market, GEOX has increased the intensity of its layout. "On the one hand, GEOX will start operating in three major cities in Beijing, Shanghai and Tianjin next year. The sale of the remaining two or three cities will be handed over to the Wenzhou Qing Qing Trading Co., Ltd. (Nissin). Polegato said, "specifically, the brand plan will achieve 80 sales outlets in 2017, and dealers will have 382 sales outlets."

"In 2013, we will increase the speed of opening stores, add 20 direct outlets, and the agency will open 100." According to its disclosure, a flagship store will open in Ningbo in 2013, and the online shopping website will be launched to enter the electricity supplier and seize high-quality young customers. In addition, it will also increase the intensity of women's shoes layout.

It is understood that GEOX's original agent in the mainland is BELLE. "But after investigation, we find that GEOX is not as good at marketing as it has been in direct marketing." Polegato said. According to the data, BELLE is the agent of China's leisure shoe brand Clarks (part of China), and it is GEOX's main competitor in the world.

European enterprises covet the Chinese market

Blair said that to increase the speed of direct battalion and to open branches is to catch up. Chinese Market Opportunities. The 2010 data show that the Asian market, including China, will become the largest market for footwear exports and consumption worldwide. "This is actually a drag on the" European debt crisis ". In this regard, industry counterparts told the "international finance daily" reporter.

"More than GEOX, luxury brands in Europe and the US have taken China and India as the last opportunity in the market." The above said.

In fact, "China EU Chamber of commerce business confidence survey 2012" report shows that "China's strategic importance to the EU business is increasing." Among them, 3/4's respondents regard China as one of the top three destinations for investment in the world, and 63% of the surveyed enterprises plan to invest in China.

Earlier, the EU ambassador to China Ed and also eager for the arrival of China's investment, "Europe is an ideal investment location, it will also be rejuvenation, two-way investment in China and Europe is facing new opportunities and challenges, and needs to be faced in a constructive way".