Leather In Haining

When the commodity is in line with fashion, leather industry has produced a "chemical reaction" in Haining. Haining leather represents not only leather in Haining. She has gone far beyond the definition of leather. Its existence and development have become a banner of Haining's characteristic economy, representing a trend of fashion in China.

"Without the power of fashion, we all feel that fur clothing has nothing to do.

Fur clothing is much more expensive than fashion production. A piece of leather should be cut by a small piece of land. From a price point of view, a leather garment may not sell over an ordinary fashion, but the cost is much higher than that of ordinary fashion.

Chairman of the Limited by Share Ltd of China Leather City, Haining, said in an interview with reporters, "fashion has brought vitality to Haining leather and to the development of Chinese leather clothing.

In recent years, the healthy development of leather industry in Haining is a manifestation of Haining people's constant pursuit of consumer fashion, pursuit of innovation, pursuit of taste, pursuit of brand and shoulder to shoulder international.

Today, Haining is not only a city of leather, but also a city of fashion, a shopping paradise.

From leather capital to fashion capital, the modern leather industry of Haining started in 1994, and was built and opened in Haining leather city of China.

For more than 10 years, Haining people rely on the industry to run the market, run the market as an industry, seize the construction and cultivation of Haining Leather City in China, promote the development of leather industry cluster, become a national industry cluster model, and quickly establish the position of Haining leather industry in the whole country and even the world.

In 2001, China Light Industry Federation and China Leather Association awarded the title of "China leather capital" in Haining.

In October 2005, Haining China Leather City was named Zhejiang's "five star civilized standard market". In February 2007, Haining became a national AAAA tourist attraction.

Today, Haining is the most famous production base and distributing center of leather and fur in China, and the leather industry is also a pillar industry in Haining.

Haining has developed into the largest and most influential leather professional market in China. The leading market of China's leather industry, China's leather clothing, fur clothing, fur clothing, leather goods and bags, fur, leather, footwear, denim distribution center is also the distribution center of leather price information, market situation and fashion trend.

Haining China Leather City has gathered the top brands of leather, fur, bags, shoes and denim at home and abroad. The market has a total construction area of 450 thousand square meters. There are leather garment trading areas, fur clothing trading areas, bags and leather goods trading areas, raw materials market, shoe industry square, fur clothing, Cowboy City, and leather Grand Hotel, business complex, food street, leather Carnival Carnival, leisure culture square and so on.

"Since the new city was launched in 2005, thousands of merchants from all over the world have been attracted to the Haining leather city every day in the busy season.

In 2007, the market traffic reached 3 million 103 thousand, an increase of 26% over the same period last year, 536253 cars, an increase of 33% over the same period last year, and 14638 bus tours, an increase of 20% over the same period last year.

It has created a new high in leather city.

In an interview with our reporter, Charles chin, deputy general manager of Limited by Share Ltd, China Leather City, Haining, said: "the main reason for the new town's consumption boom is the accurate grasp of fashion by leather city.

In the past two years, China Leather City in Haining has been actively creating the concept of "fashion". Through the "genuine logo Cup" Chinese fashion fur and leather design Grand Prix, designer corridors, China Fashion Design Innovation Forum, "Beijing Hangzhou Grand Canal, Haining fashion wind" and other activities, enterprises are guided to enhance their design strength and enhance their added value.

Haining leather city has fully demonstrated the fashion of Haining fur clothing.

Ren has said: "Haining from leather capital to fashion capital is not accomplished overnight.

The enterprises in Haining used to be conservative and not innovative, and the vitality of the leather city was insufficient.

Through the government guidance and market drive, enterprises have seen the power of innovation. Now many enterprises have their own design strength.

To see the leather city, you know, no matter product or storefront, there is no plagiarism.

In the past, people were much lower than the price, who sold more than they did, but now it is the same ratio, but who is more fashionable than the price.

Down to the ratio.

Up to the top, there is a bright light.

A man can not see light in crowds. He can only see others' heads; if he can get ahead of others' heads, he will be out of space; if he is as tall as others, he can only see others' heads.

Companies now want to get ahead, and companies that are higher than one have achieved good results.

Ren has attached great importance to the driving role of high quality products and famous brands to the professional market.

At the time of market expansion and pformation, the leather city has left the best position to those promising enterprises, bringing the enterprises with innovative development and high fashion to the closest place to consumers.

He said: "Haining China Leather City on the one hand, guide enterprises to do fashion, on the other hand, guide consumers to fashion consumption, only these two groups linked to, will have greater room for development."

Not only is the leather goods in the city fashionable and brand oriented, but also the leather city itself must shape the brand.

In building a new shopping mall, there is no choice but to choose black and white collocation for the facade. "Black and white are classic colors, very atmospheric, and also very personal.

We want to make architecture works of art, at least for quite some time. We hope that this building contains cultural elements of Haining and contains cultural elements of the industry.

In pursuit of fashion, Haining China Leather City has made a great number of explorations. It has held fourteen successive exhibitions of the Haining China Leather Fair, the annual National Leather Garment Design Grand Prix and the fashion trend conference of leather garments, which has gradually made Haining a distribution center for leather clothing circulation trend and has provided a lot of information for enterprises.

In addition, a series of activities such as the Haining leather clothing, jeans Design Grand Prix, the Zhejiang Leather Research Center launching ceremony, and the famous brand special issue of leather enterprises, have not only attracted a large number of famous designers, but also expanded the popularity of the leather city, and established their position in the time.

Chagarin, the five largest engine to boost Haining's leather industry, told reporters that Haining's leather industry has been able to achieve this achievement in recent years, thanks to the common role of the five main forces.

The first is the power of the market.

Haining China Leather City plays a decisive role in the development of leather industry in Haining.

Leather city is the most sensitive place for information. It is a platform for communication between enterprises and consumers. It not only builds a market base for Haining to gather popularity, but also promotes industrial development, and promotes enterprise innovation and brand building.

The second is the power of innovation.

Haining's leather clothing is mainly based on domestic trade, retail and fashion, and the domestic market is changing rapidly. So the demand for innovative ability of enterprises is very high. In Haining, enterprises with no innovation ability have no living space. Over the past few years, the innovative ability of Haining's leather goods enterprises has increased significantly. A large number of famous designers represented by Zhang Sifeng and a large number of fashion leather brands represented by Saint Ni women's clothing have emerged.

The third is brand power.

Chagarin said that Haining's enterprises are promoting the development of Haining Leather City in China, promoting the continuous innovation of the leather industry in Haining. It is the gold lettered signboard of Haining leather which is gathered by numerous brands of Haining.

Haining has always attached importance to the development of branding, and has promoted brand competitiveness through various means of encouragement. On the other hand, Haining has also paid special attention to the cultivation of leather city brand and Haining leather regional brand. By organizing exhibitions and various activities, Haining has promoted the popularity and influence of Haining leather in the whole country and around the world.

To further cultivate the brand, Haining China Leather City plans to build a brand development base. The three phase of leather city is a brand incubator, and 100 small buildings constitute a brand fashion block.

The fourth is the power of government guidance.

Chagarin told reporters that whether the overall leather industry master plan or the leather town development plan is guided by the government, the government's guidance and service have played a crucial role in the development of leather industry in Haining.

The government of Haining is an innovative and service-oriented government. It has been in the forefront of promoting industrial development and promoting enterprises to become bigger and stronger, and has become a close steward of enterprise development.

The fifth force is the path of international development.

Haining's internationalization is not export, but let Haining fur clothing become a bridgehead for foreign brands to enter China. The introduction of foreign brands into China as a chain center, the introduction of foreign brands and Haining's enterprises and market cooperation.

This internationalization is mainly based on production, supplemented by exports. There are two parts, one is high-end processing and trade, the other is high value-added OEM. The two one refers to the establishment of an office of leather producing and consuming countries to set up a platform for international cooperation of enterprises.

After mature, do third steps to build brand market in Haining abroad.

Ren has told reporters: "although there are no spare berths in leather cities, we are willing to do our best to help them and even provide free shops as long as there are famous international brands to enter the mall. Because Haining values the role of big brands in upgrading the quality and popularity of leather cities."

According to the law, now China Leather City has almost all famous brands in the domestic leather industry.

It is a long way to go to lead the world in leather fashion. I look at the world, fashion and see me. In the industry view, Haining is already the undisputed "barometer of fashion" in China's leather industry. However, for Haining, the Chinese market is becoming more and more closely linked with the international market. As a leading market of leather leather, the ultimate goal of Haining China Leather City is to lead the world fashion trend.

This is a bigger and more ambitious target for Haining, and also puts forward higher and greater requirements for the development of Haining Leather City in China.

"Although China is a big leather country, it is not a strong leather country. The road to internationalization of Haining leather has a long way to go."

Ren believes that in the fierce competition, we should not only do fine, but also do big.

To become a leader in leather market, we must have scale.

Now, the total area of China Leather City is 450 thousand square meters, and will reach 660 thousand square meters after the three phase next year.

Different from the general professional market, Haining China Leather City has built its own five star hotel, making full use of regional advantages to build a national 4A level tourist attraction.

2008 is an important opportunity for the world to recognize China. It is also a rare opportunity for the world to understand Haining leather. We will seize this golden opportunity and do a good job in Haining leather.

Although the development of leather industry in Haining is still faced with a series of problems such as land resource constraints, raw material prices, labor costs and so on, these factors can not stop the pace of sustainable development of leather health in Haining. We believe that with the growing strength of China's leather industry, Haining leather will have great potential on the world stage.