Home Textile Marketing Experts Comment On "China Acupuncture Association"

The increasingly popular exhibition economy shows that in the next ten years, the exhibition industry will be among the ten most potential industries in China. Through in-depth and comprehensive analysis of China's economic development and the trend of world economic development, the exhibition will become one of the industries with fast growth and great potential for development in China's service industry, and its prospects for development are very broad.

　　 Exhibition Help enterprise marketing

As a traditional marketing promotion mode, the exhibition, as a result of its exposure to many distributors or target customers in a relatively concentrated time, makes the exhibition economy relatively prominent. It also makes it a marketing promotion platform for many enterprises, which also promotes the development of the exhibition economy at a certain level. As an old exhibition in the home textile industry, the exhibition effect induced by the needle will not stop there.

Yang Long, the famous business management consultant, brand marketing expert and chief management consultant of Yuanda International (China) business school, said: "economic globalization enables capital, information, resources, talents, technology and other production factors to flow freely and optimize allocation globally. The geographical location of China's superiority and the strong radiation function of China's economic development to the surrounding areas will make China an ideal hot spot to attract investment from transnational exhibition groups. The home textile industry is a very dependent industry. The success or failure of business investment and publicity depends largely on the annual exhibitions. Dealers participate in the exhibition to expand their business in order to publicize the brand. In order to find agents, develop distribution networks and carry out economic and trade cooperation, the factory achieves the benefits of exhibitors. Therefore, as the most important exhibition of home textile enterprises every year, only the accurate positioning can achieve the goal effectively.

A successful exhibition may bring hundreds of dealers to the home textile enterprises, or bring hundreds of millions of orders, or make an unknown enterprise become famous, helping regional enterprises to develop the national market and even the international market. Needless to say, the importance of home textile enterprises will not be questioned. It is an important window for brand promotion and market expansion of home textile enterprises. Home textile enterprises can make good use of them. Chinese Acupuncture Association Integrating this platform into the overall planning of enterprise marketing strategy is like speeding up the speed of brand building and market expansion for marketing.

　 good Exhibition standard "Three sides win together"

Whether the exhibition is successful or not depends fundamentally on the quantity and quality of exhibitors and professional buyers. However, the quality of the exhibition has also been uneven in recent years, thanks to the vigorous development of the exhibition economy. Strictly speaking, a successful exhibition should be a win-win situation for the three parties, including organizers, exhibitors and professional buyers.

He Junfeng, a famous marketing expert of home textiles in China, said that exhibitors were tired of exhibitors every year due to the increasing number of exhibitions. Therefore, there was a serious imbalance between quantity and quality of exhibitors and professional buyers. However, for the more than 90 sessions, the number of exhibitors and the quality of exhibitors is the best annotation for their professional exhibitions in the industry.

He Junfeng said: "usually, for exhibitors, to make good use of the exhibition can win a market for the exhibitors and attract the financial resources of one side. If it is not well used, it will be a funnel for money destruction. For this reason, many enterprises have successfully organized the exhibition to invite professional marketing planning companies at high prices, and to play a variety of marketing methods through the exhibition site. With the increasing competition in the industry and the large number of exhibitors, enterprises want to make use of this platform to achieve the goal of marketing quickly.

"It is not difficult for an enterprise to stand out at the exhibition. The key is to accurately target customers through strict screening, make the cooperation mode more flexible, and plan and execute with the innovative mode suitable for enterprises and brands. First of all, enterprises should have detailed market planning for exhibitors, that is, exhibitors should match the marketing plan of enterprises. Secondly, the location and category of products should match with the exhibition. Thirdly, we must do a good job in the investigation of the exhibitions to be attended. The most important thing is to do well the system marketing planning before and after the exhibition so as to stand out at the exhibition site. Finally, the details decide success or failure. A successful exhibition marketing must be carried out in every detail. For early preparation, on-site execution and follow up, the concrete implementation must be in place. At the same time, we should strengthen the communication skills, communication methods and product presentation skills of the training site marketing staff, otherwise it will be difficult to attract customers and retain customers. In fact, as long as the fair use of this weapon is fair, we can achieve better marketing results through the innovative marketing planning and strict implementation of the system. He Junfeng said.

　　 Spin Economic experts say that under the impetus of China's textile economic tide, the China Acupuncture Association will usher in a new dawn as a form of exhibition economy. It will continue to develop, mature and expand, and will become an important part of the future textile economic development and improvement of people's home life.