The Major Sports Brands Have Become The Norm.

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< p > < strong > 100 yuan can buy double Nike < /strong > a target= "_blank" href= "//www.sjfzxm.com/" > strong > shoes > /strong > /a > < strong >.

< p > in a large shopping mall, a huge "super low discount" billboard is hung in the center of Nike brand store. Almost all sports shoes in the shop and < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > have all been labeled with "3-8 fold" labels.

As a first-rate sports brand that has always been "high-profile", Nike's sales promotion has attracted customers to stop in the past. Reporters found that after a few sports shoes, the price was only 100 yuan.

But even so, most of the customers in the shop are watching, and someone pays for it.

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< p > also in another commercial building, some Nike sneakers are also placed on the 50 percent off sale sign. "These are only listed models, the original price is 1200 yuan, now less than 600 yuan."

A salesperson at the scene recommended enthusiastically to reporters. She told reporters that sales of sporting goods in Nike were the latest and classic sports items in the shopping mall. Generally, there would be no big discount, and discount like this kind of strength is hard to come across.

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< p > not just Nike, but most of the sports brands are still on sale after the peak season.

Adidas (exclusive store) part < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > 50 percent off sales, CONVERSE launched 300 yuan to send 200 yuan of promotional activities, the promotion of domestic brands "scale" is greater, 361 degrees, Jordan, Lining and other brands of large part of the commodity discount is 4-7 fold.

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< p > < strong > sports brand discount becomes normalized. < /strong > < /p >

< p > "whether foreign brands or international brands, now are facing high inventory pressure, can only rely on promotion."

Since 2012, the major sports brands have been caught in the whirlpool of high inventory. Since the third quarter of last year, almost all sports brands have been discounted, and the situation of domestic brands is even worse than that of international brands.

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< p > "from my agent's brand perspective, the first three quarters of this year will still be dominated by" digestion inventory ". Overall, sales promotion should be the main task of all retail stores this year.

She said.

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