Textile City Will Focus On Promoting The Strategy Of "Big Brands" This Year.

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< p > China < a href= "//www.sjfzxm.com/news/index_c.asp" > light textile < /a > City is located in Keqiao County, Shaoxing, Zhejiang.

The market has gathered all kinds of textiles: a href= "//www.sjfzxm.com" > clothing > /a > fabrics, household textiles and industrial textiles. It is the largest and most diversified textile distribution center in the world.

China Light Textile City was built in the 80s of last century. It is the first professional market in China to be named "China". At present, China's light textile city has basically formed "the traditional trading area in the south, the market innovation zone in the north, the central international trade area, the western raw materials leading area and the Eastern material flow supporting area".

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This year, < a href= "//www.sjfzxm.com/news/index_p.asp" > Shaoxing < /a > County will implement the major brand project of China Light Textile City. Through the overall brand, individual brand and extension brand, it will enrich the brand connotation of light textile city and take the road of brand building, which is one of the strategic priorities of China Textile City development this year.

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< p > the light textile city construction management committee has established the train of thought of "managing big markets, setting up big brands and promoting great development".

On the one hand, the promotion of products will be promoted to the creation of textile culture and textile civilization, and the publicity of the market will be promoted to promote the spirit of the city and the entrepreneurial spirit of the people, to excavate the textile culture and establish the textile civilization.

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< p > on the other hand, many commercial tenants are still at the low end OEM and no independent brands. The textile and urban construction and management committee is also carrying out brand building projects in the market, encouraging market operators to create new brands and cultivating their own brands.

It includes organizing various promotional activities, and increasing the support and reward for famous brands and businesses in the market.

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At the same time, in order to promote the market's sustainable prosperity and pformation and development, brand extension strategy will also be implemented this year. P

Scientific planning brand development strategy, with the introduction of various events, will "China Light Textile City" brand extends to the market belongs to logistics, exhibition, creativity and so on.

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