Brandon Mens Compete For High Cost Performance

After the outbreak of the P financial crisis in 2008, most of the enterprises relying on export "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "are not having a good time. Finding new profit growth points has become an urgent demand for this kind of textile enterprises.

And in the field of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, textile enterprises have inherent advantages.

Extending to the downstream of the industrial chain seems to be the only choice for textile enterprises.

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< p > for Shandong Nanshan Group, it seems easier to stride forward to the field of clothing.

In the field of clothing, Nanshan textile < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > the company has invested heavily in Beijing Bettany Fashion Co., Ltd., and has operated many kinds of clothing brands such as PAUL BETENLY (Paul Berta Ni), Bosa Magine (Bosa Magini) through overseas holding, investment and other forms.

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< p > however, for Nanshan Group, there is still lack of a leading brand that can drive its entire industrial chain.

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< p > August 2010, along with the grand opening of Nanshan Fashion Plaza, the new brand MENS PLANET (Mans Brandon) has entered the field of vision.

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< p > it is understood that relying on Nanshan Group from wool, top to fabric, clothing industry chain advantages, from fabric to clothing one-stop service, MENS PLANET (Brandon) has become the leading brand of Nanshan Group to enter the business casual men's wear market.

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Bai Hua, general manager of Bettany Fashion Co., Ltd., Beijing, said: "the creation of Brighton brand is not a whim, nor is it independent. Its establishment is related to the whole industrial chain of Nanshan, and the textile and garment industry of Nanshan from wool, spinning, weaving, dyeing and finishing, garment processing to terminal brand, the original plan of the brand is to extend the industrial chain of Nanshan and maximize the profit". "This is the first step of the brand planning," he said.

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< p > but now, MENS PLANET (Brandon) wants to do is to provide consumers with "ordinary people can afford to wear the brand".

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< p > it is understood that relying on Nanshan Group's pasture resources in Australia, from the wool quality, fabric quality and quality of post-processing, every link of the industrial chain can be effectively controlled, which largely saves the company costs, compared with competitors, Brighton's products have great advantages in terms of price.

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< p > but Brandon has not lowered the quality of products.

Turning to the characteristics of Brandon, white birch said, "one is the practicality of formal dress, and Brandon pays attention to the connotation of clothing, such as the version of clothing, unlike some enterprises blindly introducing the European version, and the improvement of Brandon's design makes it more suitable for Chinese people; the two is the functionalization of western dress, because the inherent characteristics of suits are relative plates, young people's active character is not very willing to wear formal clothes for a long time, so in the design, the characteristics of fabric and accessories are added to make the consumers feel comfortable and comfortable in their suits."

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< p > he also said that Brighton brand is not the traditional trend of following the high-end.

At present, there are more and more high-end brands in the market, including some of the top luxury brands in Europe, which have seen such a huge consumption potential in China. But internationally, some fashion brands are constantly entering China, such as Zara, H&M, Unique and so on.

I believe that with China's economic take-off, domestic men are slowly developing from pursuing high priced brands to paying high quality and low price.

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< p > November 2010, Brandon's high-profile entry into the world trade center of Beijing's famous commercial center shows Brandon's determination to enter the business casual men's market. In March of the following year, after the first participation in CHIC 2011, Brandon, whose core value of high performance price ratio is the core brand, has attracted close attention from both inside and outside the industry. In 2011, the pace of opening shop has been increasing rapidly. Shenyang, Ji'nan, Qingdao, Hangzhou, Taiyuan, Nanchang...

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< p > March 2012, Brandon appeared again in CHIC.

Before designing a simple, fashionable and elegant white booth, agents from all over the world and people in the industry are constantly consulting the staff, and even some people can not wait in line.

And in the exhibition hall VIP customer negotiation room, merchants managers are orderly and busy with a group of intent customers.

What does the second exhibition mean for the new brand? < /p >

< p > White Birch believes that many brands on CHIC 2012 are truly showing their respective internal strengths, and Brandon's brand has entered the market for only two years. In terms of product structure and terminal management, Brandon has a great gap with other excellent brands in the same industry. "Leiden's participation in this exhibition is intended to show its design concept and design culture to the vast number of consumers and spectators. At the same time, through the exhibition platform, we should strengthen exchanges and learn from each other."

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< p > he also said that for Brighton, 2012 is a year of practicing internal strength. The company will control the number of terminal stores within 20 stores, focus on building a core team, in-depth study of the clothing market, and optimize and enhance the core value of the brand.

At the same time, Brandon will work with CCTV and other mainstream media to further enhance the publicity and promotion of the brand so that more consumers can enjoy costumes with high performance price ratio.

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