"XTEP Revoked Guangzhou Branch" Incident: Just Give Way To "Women'S Shoes Division".

< p > recently, the news of XTEP's cancellation of the "a href=" //www.sjfzxm.com/news/index_p.asp "Guangzhou < /a" branch surfaced because of employees' dissatisfaction with the company's compensation plan. However, a reporter's investigation found that XTEP did not withdraw from the Guangzhou branch, but revoked the 4 branches of Guangzhou branch, including the material department and the production department.

XTEP Guangzhou branch staff told reporters that after the withdrawal of these departments, the original office space will give way to the "women's shoes division" use.

< /p >

Prior to P, XTEP rented 4 storeys (17 to 20 floors) in an office building in Yue Ken Road, Tianhe District, Guangzhou, as the office of Guangzhou branch.

< /p >

< p > April 24th, during the normal working hours, the reporter saw in XTEP's office space that many offices were vacant, and a larger office on the 18 floor and some workers were decorating inside it, but the workers did not know what to do with the office after renovation.

< /p >

A person in charge of the comprehensive management department of XTEP Guangzhou branch told reporters that in fact, the incident was not described by the outside world as "the Guangzhou branch was withdrawn", but because of the "business adjustment", the relocation of some business departments to Quanzhou and Xiamen in headquarters.

But the person in charge declined to give more specific information.

< /p >

< p > on the 19 floor of the "a href=" //www.sjfzxm.com/news/index_c.asp "dress less than /a" knitting management center, there are several employees in the already empty offices.

Reporters learned that since the end of February this year, they were told that they would move to Quanzhou or Xiamen. The move mainly involved 4 departments of Guangzhou branch, namely, the material department, the production department, the knitting technology development department and the design department, which involved more than 100 employees.

Among them, the design department will move to Xiamen, and the other three departments will move to Quanzhou.

However, the above statement has not yet been answered by XTEP officials.

< /p >

After the news of "P XTEP's withdrawal of Guangzhou branch" came out, the outside world was most concerned about whether the move meant XTEP was in a strategic contraction.

< /p >

< p > indications that XTEP's strategic contraction is not "groundless."

An industry brand manager told reporters that the key lies in whether XTEP's channels in Guangzhou shrink, if only the technology and design departments shrink, "the situation is normal."

< /p >

< p > for the office which is being renovated on the 18 floor, the foregoing comprehensive management department responsible person said, "will be used for new business departments", but did not disclose specific information.

However, according to the staff of XTEP Guangzhou branch, the office will be provided to the women's shoe department after renovation.

< /p >

< p > XTEP has never been involved in the "a href=" //www.sjfzxm.com/news/index_x.asp "women shoes < /a" area. The reporter learned from a XTEP employee that XTEP will set up an independent sub brand "love button" for its women's shoes, and will also open up the whole industry chain for the women's shoes Market.

< /p >

< p > for this purpose, the reporter wants to verify with XTEP director Cai Huiting, but the other party has not answered the phone.

In XTEP's internal office system, the reporter found that in a notice sent to the staff on 30 March this year, the XTEP human resource management center clearly showed a "women's shoe department".

< /p >

< p > but a designer from XTEP revealed that XTEP had tried to make high-end business men's wear in Shanghai before, and registered a trademark for it. But in the past few years, it has not been smooth.

He said, "in all sports brands, XTEP is the most interested in trying other fields, but it all ended in failure."

< /p >