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RBX Brand New Wenzhou Shoe City

2013/5/8 16:17:00 215

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 it is understood that in the shoe brands that people are currently touching, dozens of brands come from < a href= "http://news.sjfzxm.com/news/zhengce/20130508/341054.html" > Wenzhou < /a >, among which there are many popular brands, such as human shoe industry, a href= http://news.sjfzxm.com/news/hangye/20130506/340734.html, red dragonfly /a /a, a href= "Kanglong", "Kanglong", "Daphne" and "etc." so it can be seen that the market competition of footwear industry is quite fierce. Recently, however, a new brand emerged in Wenzhou shoe city: RBX. It is not exaggerated to say that it suddenly emerged. The brand has not done any publicity before listing, and no news about the RBX brand has been found on the Internet. However, such a low-key brand has opened several stores in Wenzhou overnight, and the business is very hot. 
 for the "a href=" http://news.sjfzxm.com/news/shichang/20130506/340730.htm "RBX" /a brand, people in the industry pay close attention to it. Insiders believe that the rapid rise of RBX brand is mainly due to its clear positioning. From the price tag between 100 and 300 yuan, we can see that RBX is a middle-level consumer. This part of the consumer has a certain ability to consume. When they consume, they both recognize the brand and recognize the price, ensure the quality is guaranteed, the price is not expensive, and the price between 100 and 300 is the most popular thing. In addition to price positioning, RBX brand shoes are also positioned as canvas shoes. And such a clear direction of market delivery, that is, the reason for the rapid rise of RBX brand in the market. 
 this point of view, < a href= "http://news.sjfzxm.com/news/fushi/20130505/340547.html" > RBX < /a > brand leader also acknowledged. The official said, "a href=" http://news.sjfzxm.com/news/shichang/20130503/340296.html "RBX" /a "before the brand did not carry out hype, because we want to speak through the facts. We don't need big gimmicks and empty promises to treat consumers. Everything starts from reality. Our shoes are not high-tech, and our designs are similar to those of famous brands in the market. We serve the middle level consumers, and strive to enable them to buy good quality and cheap shoes. In terms of appearance, RBX shoes are different from other brands except for good material, but the key is to feel comfortable on their feet. Our pursuit is to let different feet wear comfortable shoes. Although RBX has not done any relevant publicity before, but we opened several stores in Wenzhou business is very good, this is the consumer's word of mouth publicity. The response of consumers has also strengthened our belief that we will continue to walk. So we will plan to launch a business in Wenzhou as the center to Zhejiang and East China in the next stage, and RBX's online Taobao store is also expected to be launched next year. 
 although the current "a href=" http://news.sjfzxm.com/news/xieye/20130502/340202.html "RBX" /a "brand is still a new brand in Wenzhou shoe city, but from the current market progress, I believe that before long, RBX will become a well-known leisure brand in China.