The Home Textile Industry Attaches Importance To The Market Development In Summer And Winter.

< p > at present, almost all home textile brands believe that autumn and winter are the selling season of the home textile industry. They can bring huge benefits to them. They all focus their efforts on the research and marketing of autumn and winter market.

In fact, the Xia Liang area neglected by the gift textile companies has considerable potential for development.

Industry analysts pointed out: Xia Liang products mainly refers to summer household products such as bamboo mat, mat rush, leather, linen, silk and so on, which are made of raw materials, such as mat, cold blanket, cushion, cushion, mosquito net and decorations.

At present, the basic characteristics of Xia Liang products are scattered, chaotic, diversified products and thin profits.

The Xia Liang area in China not only lacks professional research institutes, but also lacks corresponding professional organizations. From the aspect of high level design, Xia Liang products are missing.

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< p > < strong > gift home textile > /strong > /p >

< p > the consumption group of Xia Liang products is generally concentrated in the middle and low income consumption groups.

The current low and middle income group is also the largest consumer group in the future.

With the rapid development of China's economy, the income level of low-income groups will be greatly improved. Especially after the "Eighteen big", with the continuous improvement of the national security system, the added value space of Xia Liang products will gradually increase, and the development potential is huge.

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< p > most of the Xia Liang products enterprises are small and medium-sized enterprises.

Its brand awareness, management innovation, system reform and so on are far behind the development of the industry.

At the same time, the organization structure of the industry is not perfect, and there is no effective regulation and management, which makes many enterprises' irregular competition behaviors in the competition process affect the healthy and rapid development of the industry to a large extent.

On the other hand, some home textile enterprises with a certain scale will not introduce a complete summer cooling product line because of the short sale of summer cool products. This also restricts the development of the Xia Liang products industry to a certain extent.

The biggest obstacle to the development of domestic cool products is the lack of design innovation. Compared with the beautiful autumn and winter products, the design of Xia Liang products is obviously not enough grades, not fashionable enough, lack of personalization and brand characteristics.

If the cool products of the gift company also pursue fashion in the design, pursue style and pursue innovation, it will drive the whole summer cool industry to rise rapidly and get out of the current predicament.

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< p > > according to the "2013-2017 year Chinese mat Market Analysis and Investment Trend Research Report" released by Shang Pu consulting, it shows that home textile enterprises often only see that Xia Liang products are subject to strong seasonal restrictions, but they neglect the huge profit margin of Xia Liang products.

Many enterprises have both, and make cool products as a supplement to marketing.

With the continuous fierce competition in China's home textile economy, some home textile enterprises are hard to base themselves on the market only by autumn and winter products. Many problems such as rising costs, declining profits, single marketing mode, and lack of brand culture are perplexing enterprises. Enterprises must find more suitable profit points, and the huge market potential of Xia Liang products is also tempting them to turn the market into a new growth bright spot.

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