The Current Situation Of Shenzhen'S Clothing Industry: 40% Of Garment Enterprises Are Struggling At The Edge Of Life And Death.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201305/31/20130531092228_sj.JPG "/" < < > >

< p style= "text-align: center >" underwear show "held in Shenzhen, the model shows the new underwear < /p >.

< p > strong > brand < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > profit pressure stock < /strong > /p >

"P > a well-known Shenzhen" a target= "_blank" href= "//www.sjfzxm.com/" brand clothing "/a" Marketing Director Miss Dai (alias) admits that the garment profit is not low, but not fully earned by enterprises.

For example, a high-end women's clothing, the cost of raw materials is really only 11%-13%, it sounds amazing, but to give 27% of the mall's buckles, personnel wages 10%, logistics fees 7%, advertising costs 10%.

In this way, the price 65%-67% has been removed, and some brands have to pay the purchase fee (to buy abroad), < a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a". The cost of studying abroad has not yet been counted.

In this way, a high-end brand clothing has the highest profit rate of only 35%.

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< p > Miss Dai said that a large portion of the profits of garments were consumed in stock.

She said that the first line brand "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a", can sell 60% is pretty good, 40% put in the stock, also can not discount, otherwise it will affect the brand image, and some fast digestion brands, may be listed at the time of the price, the end of the season will be discounted, the stock will occupy 20%-30%.

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< p > < strong > Beauty Body underwear is "beauty products" < /strong > < /p >.

< p > when it comes to underwear industry, Miss Dai said that the profit of body sculpting underwear is relatively high. The price of a one-piece body sculpting underwear is 5500 yuan, and its material cost is only 0.7%-0.9%.

Since you don't need to hire professional models or celebrities to advertise, you can open an underwear store by investing $100 thousand in body underwear. You don't have to go into shopping malls, online and beauty salons can do agency business.

In this way, the comprehensive cost of underwear is only 14% of the selling price.

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< p > Miss Dai said: "the profit of the body underwear is so high that it mainly grasped the vanity of women's love for beauty. The high consumption group is willing to invest in the body, so it is actually a beauty product.

Ren Zhiqiang said that the bra is expensive, which may refer to the underwear industry.

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< p > Shen Yongfang, President of Shenzhen garment industry association, told reporters that clothing profits are high indeed, but there are still many enterprises losing money. There are circulation elements and stock factors.

She disclosed that 40% of Shenzhen's clothing enterprises are struggling to the brink of death.

For example, 10 pieces of clothes sold by enterprises are sold for 5 items, but they can not earn 8 days.

When clothing comes into the market, the discount points range from 10% to 25%, and the new brand clothing will be higher.

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