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Textile Industry Brand Cultivation Management System Will Be Held.

2013/6/9 22:25:00 30

Textile IndustryTextile BrandBrand ManagementTextile Association

< p > June 6th, China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > Federation of industry brand work office organized in Beijing a "textile industry brand cultivation management system general requirements" industry standard approval meeting.

Wang Tiankai, President of China Textile Industry Federation, attended the meeting and delivered a speech.

Zhang Li, vice chairman of China Textile Industry Federation, director of brand work office, China's a target= "_blank" href= "//www.sjfzxm.com/", "clothing /a" Association executive vice president Chen Dapeng, and 22 representatives and experts from 20 units attended the meeting, and 17 experts constituted the verification group.

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< p > Wang Tiankai pointed out that actively promoting the four major strategies of science and technology, brand, sustainable development and talents is the key and essence of constructing "a href=" //www.sjfzxm.com/news/index_c.asp "textile power" /a ". Taking the pformation of development mode as the main line, taking quality, innovation, rapid response and social responsibility as the main content, speeding up the construction of brand cultivation management system is of great strategic significance for improving the brand management ability of enterprises and realizing the pformation of textile industry from big to strong.

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In line with the actual situation of the independent brand establishment in China's textile industry, the requirements for the core elements, brand cultivation process and brand cultivation performance measurement of textile industry are standardized. The formulation of the standard provides positive methods and technical support for guiding the textile industry to establish brand cultivation management system, standardize the brand cultivation process of Chinese textile industry, manage brand performance, and enhance the brand cultivation ability of textile and garment enterprises. It is of great significance to deepen the < a href= "//www.sjfzxm.com/news/" > textile industry < /a > brand building, speed up industrial pformation and upgrading, improve the quality and efficiency of economic growth, establish a "Chinese quality" cultivation mechanism, and explore and cultivate a number of high-end brands that can match the international top brands. < p > since December last year, the standard drafting group has taken full advantage of the relevant standards and materials both at home and abroad, and combined with the relevant guidelines on the implementation of brand cultivation management system promoted by China's Ministry of industry and information technology.

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< p > the approval group agreed that the standard was approved and requested that the standard drafting group be revised as soon as possible in accordance with the amendments proposed at this meeting, and report to the industry standard department as a recommendation a href= "//www.sjfzxm.com" > industry standard < /a >.

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