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Japan'S First Sports Brand Overseas First Flagship Store Settled In Shanghai

2013/6/11 11:43:00 96

P, the first annual sales volume of the Japanese sports brand industry, opened its store sales plan in China. The first flagship store was officially opened in CITIC Plaza, Hongkou District, Shanghai in June 8th. As one of China's "No. 1 store" of AI Peng, the Hongkou AI Peng direct chain store occupies 5000 square meters, and the number of merchandise points reaches 130 thousand points. Through the "two in one" way of comprehensive sporting goods stores and golf stores, the "experiential marketing" featured large-scale sporting goods stores. 
 Japan's first sports brand overseas first flagship store settled in Shanghai .
"P" was born in 1972 in Nagoya, Aichi, Japan. It is a comprehensive sporting goods company. It has expanded rapidly to expand its sales network through the integration of production and sales, and has developed into the largest sporting goods supermarket in Japan. After more than 40 years of rapid development, the group has opened more than 370 chain stores in Japan, with 12 brands, with annual sales of 196 billion days (about 1 billion 950 million US dollars), ranking first in the industry. At present, Alpen has been listed on the Tokyo stock exchange and the Nagoya stock exchange market respectively. 
Prior to "P", Alpen has opened its own factory in Wuxi, China and other overseas countries and regions, and its products are mainly exported to Japan. After obtaining the domestic sales license, AI Peng began to plan the Chinese store plan. 
 as early as August 2012, Alpen was stationed in CITIC Plaza, Hongkou District, Shanghai, and a wholly foreign-owned enterprise named "Ai Peng China" was established. The total investment of the company is US $25 million and its registered capital is US $10 million. The base for developing the market in China was founded. A year later, China began to open flagship store and planned to open 100 direct stores in China. 
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 Inaba Kenji, general manager of AI Peng, said that the purpose of AI Peng is to make sports products more integrated into the daily life of domestic consumers and provide consumers with cheap and beautiful sporting goods. Let sports become a part of the daily life of consumers. It is "the belief that people around the world bring movement, healthy beliefs, and the idea that sports can bring happiness to people". In order to let more people in Asia feel the charm of sports, AI Peng chose to enter China to expand the largest market in Asia. 
 "with the continuous improvement of the economic level, I believe China will become a part of daily life as well as other developed countries, and the sporting goods market is also a developing market." Inaba Kenji said that he sincerely hoped that Chinese consumers would "enjoy themselves in the shop shopping process, so as to stimulate everyone's desire to exercise," and promised that China will continue to provide "affordable" and "constantly innovating" products in the future. 
 Japanese enterprises have always been famous for their rigorous style of work and service spirit. Service specialization and "experiential marketing" are also one of the most popular winning strategies of the group. In order to provide consumers with diversified commodity services from sports equipment to various professional sports, a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a >, the League of Alpen set up an independent sales platform such as ALPEN, GLOF5 and SPORTSDEPO, and planned, sponsored and sponsored a series of sports events, and also involved in the development and operation of ski resorts and golf courses. 
The P flagship store, which opened on the day of "SPORTS" and "the SPORTS DEPO" of the comprehensive sporting goods store, and the two independent brands of "GLOF 5", a golf store, opened its doors to the Chinese market. Take "GLOF 5" as an example, customers can not only enjoy experiential sales service in stores, but also customize personal appliances according to their needs.