The Current Market Competition Situation Of Home Textile Business Circle Is Basically Clear.

< p > the offline brands represented by Luo Lai, Fu Anna and Bo Yang invested more and more in the attention and promotion of the electric business, occupying the high-end market of online shopping; the network brand represented by Nantong home textile base firmly occupied the low-end market by virtue of the cost advantage of Nantong home textile market.

In the face of Nantong's large market access, many home textile enterprises do not have the advantage of cost and price, while facing the traditional brands under the line, they do not have the advantages of brand and customer base.

Therefore, for some home textile enterprises, this seems to be an unimaginative market.

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< p > "nowadays, many young people like products that embody their individuality and at the same time the price is acceptable, but the market can not satisfy them.

Therefore, we have targeted the young "post-80" and "post-90s", and specially designed home textile products that match their age.

Jia Chengwei, manager of the Department of electronic commerce at home, said.

As an electronic commerce home brand, Jue home was established at the end of 2011, and the brand was positioned as a fast fashion home to break the existing market structure.

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< p > "I am also a post-80 generation", so I really want to make something unique and valuable to our young people. We are very different from the previous generation, whether it is education level or the speed of accepting new things.

We need the fast fashion products, and the sheets are no exception.

Fast fashion in the "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "category has been popular among the people, but in the field of home textiles is a fresh concept.

With the fast delivery time, keeping up with the fashion trend and parity, the idea of playing in the clothing industry is very much the same as that of the consumer group after 80's and 90's.

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< p > in Jia Chengwei's view, ordinary bed products only exist to meet the most basic needs of people, and the two seasons of winter and summer are updated in a year, according to seasonal demand.

But as a fast fashion, we should keep up with the trend and give consumers a fresh feeling.

At present, there are basically more than two updates per month.

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< p > Jia Chengwei said: "although compared with fast fashion clothes, more than two monthly updates are not many, but in the field of home textiles, which is one of the few new products released in a year, this update speed is enough to solve the website's style and price.

Leopard print, cowboy, LADY GAGA, meow star, lace and other traditional home textiles rarely touch the tidal current elements and colors become our main hits, bold colors and sometimes even the production factories will kindly remind us whether they are clash with tradition.

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< p > if it is a coincidence to get into the top 10 of Tmall new store in 3 months on line, it is a wise choice to be selected by Alibaba Joint Electronic Commerce Association as the "2012 global top ten net goods brand".

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