Retail Encounter Cold Wind Spike Department Store Again "Zero Profit" Trick Rob

< p > retail encounter cold wind, the attractiveness of discount to consumers is getting lower and lower, passenger flow decline makes businesses headache, a new round of business war will start soon. On the 14 day, businessmen in Guangzhou were playing the banner of "zero profit discount" to attract consumers. Is it just a promotional gimmick or a reluctantly move by businesses to stimulate consumption? < /p >
< p > 14, the modern department store store launched three consecutive days of most commodity zero profit promotion activities. Reporters in the a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > category department, AOKANG's new women's shoes 60 percent off, BELLE 50 percent off, according to BELLE salesperson, "other stores new shoes 15% off, but because of the department store, the shoes of this store will hit 50 percent off." A number of leisure sports brands also play a 52% off discount, the salesperson said, "after a pair of brand sports shoes as long as 100 yuan." < /p >
< p > in order to catch the business opportunities of father's day, men's discount is also very affordable. The nine men's men's clothing is reduced by 100 from 50 to the previous year, and the old special price is about 70 percent off. New brands such as Goldlion, YOUNGOR and so on also hit 50 percent off, and the salesmen said, "the most recent listing of new products is only 22% off, and this year's low discount is not." < /p >
< p > entity store is no longer an electricity supplier because of the price advantage of the latter. Then, what is the price of the entity department store after the zero profit compared with the price of the net electricity and the brand? < /p >
< p > reporters compared BELLE shoes, Teenmix, Teenmix and other footwear brands, found that the price of the Internet is also full of 50 percent off caps, and at the same time, there are still some coupons. Some of the old ones last year joined the group buying activities, which could be as low as 70 percent off. Tmall's flagship store sells 50 yuan for father's day, $50 for old models, and 70 percent off for father's day, 5-6 for new models. Only some of the new products on Tmall have dropped to 50 percent off. < /p >
< p > overall comparison, the reporter found that some of the electricity providers still have a small advantage in promotional prices, but department stores in the < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > style freshness and completeness is higher than the network operators. < /p >
< p > "because the profit model of department stores is joint pooling with suppliers, zero profit is just a zero profit of department stores, not a supplier's zero profit." Dou Huaishan, general manager of China general merchandise department, told reporters that "in the past, zero profit in department stores was often aimed at members only." < /p >
< p > "zero profit sales for all consumers in a comprehensive department store is still very rare." There is a senior department store industry believes that to achieve zero profit department stores really make a lot of profits, mostly in order to attract popularity and boost sales. "But this will bring great challenges to the next step of the department store operation." < /p >
< p > for this, modern department stores said that the department stores also deducted certain operating costs, and the whole sales promotion could maintain the normal operation of the stores such as manpower and water and electricity. < /p >