Outlets Investment: Targeted Introduction Of Brand With National Characteristics

A few days ago, Zhongcheng international city - Yinchuan outlets sales center was officially opened in Jin Feng Wanda Plaza golden street.

As one of the key investment promotion projects in Yinchuan, Yinchuan outlets invested a total of 10 billion yuan, which is divided into four phases. At present, the first phase of the construction project has all been completed, and the first phase of brand investment has been completed by 75%. It will introduce 100 major international brands and 100 domestic and second tier brands. It is expected to open its doors in October. After the four phase of the project is completed, it will introduce more than 250 brands of international and domestic brands, so that Yinchuan citizens can buy large discount products without going out of town.

According to Lin Fang, general manager of Zhongcheng group Yinchuan outlets Investment Co., Ltd., "outlets" is the transliteration of English "outlets", meaning discount. When it was born in the early years, Oteri J was the place where manufacturers could deal with redundant products at a low price. With the development of many years, orter is no longer what it used to be, and its format has undergone substantial changes.

First of all, suppliers have developed from single commodity factories in the past to specialized supply channels for commodity factories, brand owners, brand agents, brand wholesalers and even large department stores.

Secondly, the functions are more complete and the integration of leisure and shopping. At the same time, we began to pay attention to the shopping environment and to the city. Therefore, the direct selling center has gradually developed into a large or super large shopping center. The city of Yinchuan is the flagship of the fifth generation business model, which is jointly built by the Zhongcheng group and the commercial force of Jiu Dao. It is the chief Oteri J of the northwest region. And on sale prices, Yinchuan outlets will keep pace with the rest of the country.

It is reported that Oteri J in investment, in addition to more than 20 international first-line brands in Yinchuan, as well as 40%~50%'s domestic first-line brands and local brands in Yinchuan. As a minority nationality area, Oteri J will give full consideration to the needs of the Muslim masses to the national products in the process of inviting investment, and introduce the brand with national characteristics targeted at Ningxia.