The Promotion Index Reflects The Brand'S Dependence On Promotional Activities.

< p > nowadays, a large number of excellent local brands have grown up in China's women's wear market. With the continuous maturity and growth of e-commerce, many distinctive features of online a target= "_blank" href= "http:// www.sjfzxm.com/" > clothing "/a" brand have also come to the fore.

Recently, I saw an analysis report on the development situation and mode of Chinese women's wear. It is a little exaggerated that the traditional business of women's clothing is mentioned in the article, but some of them are worthy of our consideration.

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According to statistics, there are more than 2 women's clothing enterprises in China, but there are still not enough powerful leading enterprises, which can be seen from the situation of P listing.

Among the local women's clothing brands, there are Shenzhen ladies' houses, Nanjing Vignes, Shandong Shu Lang, Shanghai Li Rui, Zhuhai Wiseman, Beijing langzi and other brands to sprint the capital market, but at present only langzi successfully landed in the A share market.

In men's wear, sportswear and even casual wear industry, several listed companies have been competing.

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< p > the root cause of the analysis may lie in the diversified needs of women.

The men's wear industry has bred many brands that grow up in the world of single products, such as shirts, YOUNGOR, fir, jackets, seven wolves, Jin Ba, western trousers, nine kinds of herd and tiger.

But women's clothing is very difficult to make subdivision from the category like men's wear, and more from the style and age of the audience to do some general division, which makes women's clothing brand in every market is facing a wide range of competitors.

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< p > electricity providers can avoid this problem. With the help of the Internet, brands can easily find the target audience, and consumers can also find brands that highlight their personalities.

This is also an important reason for women's clothing to become the largest subcategory of clothing online shopping.

Niche demand can be efficiently integrated into huge volumes, making many previously impossible business models possible. Distinctive brand characteristics and loyal users are the killer of online women's clothing brands that have successfully broken through.

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< p > if the tag price of thousands of dollars can be used to help high-end women wear brands to shape high-end positioning and attract high-end consumers, the price of online women's clothing brands will be somewhat embarrassed.

In this article, a concept "promotion index" is also put forward. Generally speaking, the sales promotion index reflects the brand's dependence on promotional activities.

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< p > on the Taobao platform, online brands accounted for 15 of the top twenty women's brands in the sales promotion index, almost all of which accounted for more than 3 of the sales promotion.

This shows that online brands are highly dependent on promotions.

Online channels have been labeled as "low price". For most consumers, even if the price is not high, sales promotion is needed to stimulate their consumption.

This is not a permanent solution.

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