Analysis Of The Perplex Factors In The Development Of Clothing Business

< p > China's e-commerce has been gradually separated from the initial stage of "small business" after accumulating and settling for several years.

With the hustle and bustle of the "capital cold winter" theory, new changes have taken place in the development pattern of electricity driven by capital, and traditional enterprises have begun to take over and enter e-commerce.

When the myth of ITAT is shattered, when the Jingdong and the customers have not yet turned the corner, a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > the brand's ambitions of the battlefield of the scrimmage of electronic commerce have not vanish.

But where is the direction? Who is the core? Especially for the traditional clothing enterprises, there are many problems in the process of entering the electricity supplier: < /p >

< p > 1. How to let consumers know without advertisements? Traditional enterprises let consumers know more about advertisements, but < a href= "//www.sjfzxm.com/news/index_c.asp" > electric business brand > /a > how to raise popularity? < /p >

< p > two is how to distribute without channels? How to solve the problem of network distribution by traditional enterprises distributing by agents? < /p >

< p > three is there is no entity store how to get consumers' trust? Brand first touches net, maybe a brand new, without any entity store, how to make consumers have a sense of trust? < /p >

< p > four is there is no shelf how to let consumers find? In the entity and offline, we can put the product in the best position, let consumers see, but in the field of electric business, what is the gold position, how to let consumers find, this is a problem.

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< p > five is there no trial how to choose? Offline, trial can directly promote sales, but online can not be probed. What decision can consumers make to buy? < /p >

< p > six is there is no shopping guide how to sell to consumers? Under the line, shopping guide to consumers fully communicate, but online? < /p >

< p > traditional enterprises are full of yearning for the huge profits of online shopping.

Because there is no clear answer to these questions.

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< p > who subverted the game rules of "a href=" //www.sjfzxm.com/news/ > traditional enterprise < /a > is the consumer.

Traditional enterprises' channel strategy has failed online, and regular advertising investment has also failed.

From a means of handling inventory, the simultaneous sale of finished products to the online and offline, the redistribution of price system for the network, the electricity supplier team to be completely controlled by the decision-making level, and then to the new media marketing with consumer demand as the core, with a comprehensive view of the 5 stages of the development of China's electricity supplier, we can easily find that the essence of marketing lies in the history of the history of blood and tears, taking consumers as the core, with the sole user, search as king and word-of-mouth supremacy.

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< p > up to now, all the a href= "//www.sjfzxm.com" > the clothing enterprise < /a > can carry out the right seats, and see which stage you belong to at the moment.

Of course, the choice of leaping development, directly into the fifth stage is the most ideal development path, but many of the fifth stages of the familiar brand of electric business, but all the way to explore and find out.

They are more aware of the importance of studying consumer psychology and following the wishes of consumers, and adhering to the core of consumers in R & D, design, production and marketing.

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< p > not long ago, in the 2013 Shenzhen clothing e-commerce development forum, the experience shared by Zhong Tao, the operator of seven wolves, is obviously noteworthy.

He believes that the most important factor in consumer online shopping is "like what you like", and brands that can be spread by consumers can be called brands.

At the same time, he also proposed that "the solution of brand business is to restore the essence of brand retail", to create brand brand, social, communication power, to build a word of mouth, to create a good shopping experience.

Let customers feel your change, let customers participate in your business, and let customers interact with customers.

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< p > to enter the fifth stage of the electricity supplier, apart from traditional brands, there are also pure electric brand brands such as Han Du Yi she and Yin man. Although they can not compare with the traditional brand of electric business in terms of brand value and details, their success in e-commerce is worth learning from the traditional brands of electric power providers.

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< p > everything is developing and changing. In the near future, the development of electric business will have 6, 7, 8, 9...

Stage, but it will never change. Whoever will pay the bill will be the core.

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