Min Style Menswear Goes To High-End Customization To Meet The Individual Needs Of Consumers.

< p > in recent years, under the impact of fast fashion and electric business, traditional clothing enterprises are facing difficulties such as slow sales growth and high inventory.

The real problems such as rising labor costs and serious homogenization of products forced traditional a href= "//www.sjfzxm.com/news/index_c.asp" > clothing > /a > enterprises to find a way out. The leading brands of Min Style Men's clothing invariably chose to pform to high-end customization.

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< p > < strong > Advanced Custom garments go abroad. < /strong > /p >

Last month, the twenty-seventh world university summer sports day was held at a href= "//www.sjfzxm.com/news/index_p.asp" > Beijing < /a > Sports University. P

The seven pack wolf men's clothing of Fujian style clothing company has attracted the attention of the industry as the sponsor of the Chinese delegation of the Universiade.

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< p > it is reported that the custom clothes of Chinese team officials sponsored by seven wolves men's clothing are quite particular in design and details.

Western-style clothes, men's ties and women's scarves are selected with Chinese elements, showing a steady and dignified temperament.

According to people in the industry, Chinese clothing brands show the charm of brand and fashion on the world competitive stage through low-key and high quality custom tailored garments.

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"P", as early as the 2012 China International Fashion Week, the seven wolves launched the "celebrity high customization" series for the first time.

Zhou Shaoxiong, chairman of the seven wolves, believes that this is an era of advanced customization. Advanced customization is personalized service. It is designed and made for each individual's character, paying more attention to the appropriate degree of wearing objects.

"The seven wolves are aiming at introducing the advanced customization service to Mingshi hall celebrities. They will face different consumers in the future."

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< p > "through the 3D body measurement system, we get the customer's human data, and modify it according to customer's preferences. After determining the electronic order, we will carry out garment design, plate making and final production. From the data acquisition to the completion of the garment, it will take only two or three days."

Seven wolves relevant responsible person said.

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< p > and according to the reporter, apart from the seven wolves, Anta, Jordan, HOSA, 361 degree, seven card and other enterprises have also been involved in the 3D body measurement system in recent years, and launched a charge to the advanced customization.

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< p > < strong > niche market has large space < /strong > /p >

Less than P, from the men's trousers, the nine year old king, who's the main concept of business and leisure, quietly pushed for the senior custom business of men's wear recently.

Lin Congying, chairman of the nine Mu Wang, believes that standardized and industrialized products are no longer suitable for people's higher requirements for clothing. "They may be very fond of a brand, but they are more demanding in terms of style, size, attendance at different social occasions, and so on, which requires special customized services."

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Compared with the scale production, higher customization is still a small market, but the model of the big international brand to drive the garment sales through celebrity customization has stimulated the Lin Congying, which has been working on the brand image for many years, and Lin Congying hopes to improve the public image of the brand by serving the high end personages.

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< p > "customization is personalized design and manual sewing according to the needs of consumers. It is different from the products produced by large industries."

In the view of the industry veteran, customization is the direct communication between producers and customers. Through face-to-face communication, we design unique personalized clothing for customers, which can meet the individual needs of consumers.

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< p > < strong > affecting the discourse power of fashion domain < /strong > /p >

Since the beginning of this year, the first lady's visit has made the original high-end local custom in China become popular overnight. "Less than", "useless" and other less known brands have been quickly pushed to the spotlight, and high-end clothing customization has also become a hot topic in P.

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< p > "first lady whirlwind" has made the high-end custom brand "exception" overnight.

Another high-end clothing custom brand "Yiwen" in China has also been successful because of its unique mode. Liu Chuanzhi, Ma Yun and so on are all regular guests of Yi Wen.

Yi Wen's service to customers is very in place. It will provide meticulous personalized services to customers' preferences. Such as Ma Yun, < a href= "//www.sjfzxm.com/pioneer/" > Liu Chuanzhi < /a >, there is no time to shop tailored business celebrities. Wen Wen sent designers to the airport before they boarded the plane to measure the size. Yi Wen also sent exquisite gifts and roses to 30 thousand VIP male customers on Valentine's day, which cost 4 million yuan and deeply touched the customers.

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The fashion industry of "P > China is ushering in another key 10 years. Whether we can build a competitive world-class brand in the global value chain division system by means of brand power, creative design and industrial upgrading depends on the huge consumption power of China.

Because of its excellent quality, the high-end custom garment brand represents the highest level in the clothing industry. The height it can reach will greatly affect the discourse power of Chinese enterprises in the world fashion field.

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