Home Textiles Promotion Activities Submerged Design Innovation Festival Design Inspiration To Be Developed

The Chinese Valentine's Day is celebrated on the eve of P once a year.

According to legend, on the night of the 7th day of the seventh month of the Chinese lunar calendar every year, the weaver girl and the cowboy meet at the magpie bridge.

This slightly sad and beautiful love story makes the Tanabata Festival more mysterious and precious. This is giving the home textile designers a good source of inspiration for design and the origin of home textile promotion.

Nowadays, most home textile brands do not make use of these wonderful festivals and innovative designs. They only play promotional cards, sell or give away surplus goods in the storehouse, and do not know that they can only get instant profits. What is truly recognized by consumers is safe quality, comfortable fabrics and innovative designs.

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< p > < strong > promotion activities submerged innovation design < /strong > /p >

< p > take a look at the whole home textile market. It is easy to find that the promotion cards of the major home textile brands with the Tanabata as the leading role, such as the promotion of micro-blog's forwarding rate by Luo Lai home textile, and the launching of the activities of "Lai Lai Xi Xi Li Li". Forwarding micro-blog has the chance to get the home textile products of Luo Lai; the red bean home textile and Jiangsu satellite TV co operation make the TV program of "Qixi" and "love's grand ceremony"; buy 520 yuan to send lovers pillow, and so on, and there are few new design products launched for Tanabata.

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Zhang Yi, a professor at Jiangnan University who studies textile design teaching and textile design, believes that design innovation is the lifeblood of home textile brand. If an enterprise can attach importance to design and innovation, it will never have to worry about sales volume. P

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< p > at the moment when homogenization is becoming more and more serious, only a small number of home textile entrepreneurs insist on originality and train their own designer team.

Xu Bohua, chairman of waltay International Textile (Hangzhou) Co., Ltd. is a special case. Before he was engaged in the home textile industry, he was an art teacher. He was very sensitive to color and attached great importance to the design. He said, "purchasing other countries' designs and works of famous designers are not as important as developing their own design team. Only their own design team is strong enough to create more value for the enterprise."

Every designer of waltay goes abroad to study design every year. "I let my designer live in the best hotels and eat the best food in foreign countries, so that they can fully feel the different customs abroad and exchange and study with the high-end design team. I think this training is very important."

Xu Bohua said.

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< p > in fact, surface promotions, copying and selling good styles are often near profits, unsustainable development, or unfavorable to long-term good development of enterprises.

Only innovative design can fundamentally solve the current problems in China's home textile market.

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< p > < strong > Festival design inspiration to be developed < /strong > < /p >

< p > in fact, festivals like Tanabata have made a good start for home textile brands.

Whether it is the theme limited edition or the small gift designed by the festival, it is very attractive to the public. Many clothing brands launched the limited edition clothing during the holidays are all recognized by the public, even to the state of being robbed quickly.

Nowadays, whether it is clothing or home textiles, home environment, people are pursuing a unique and personalized personality. Limited edition plus special festivals create products with less quantity, novelty and chic characteristics, which are in line with the current consumption trend.

The design inspiration is handy. For example, the upcoming Tanabata Festival, with the theme of love story of Cowherd and weaver girl, can promote wedding home textiles. The series of beautiful themes featuring Cowherd and weaver girl can bring out beautiful romantic series, and the story of Niu Lang's weaving girl can be created in comic form to introduce children's home textile series.

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< p > if designers can make good use of these special festivals, constantly pushing new creative designs can lead the home textile brand to a higher stage of fashion.

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