Net Profit Fell 60% Clear, Weak Inventory, Lengthened Turnover Period

The P > sports brand listed company < a href= '> http://sjfzxm.com/news/index_f.asp > 331st degree < /a >. The performance of the first half of the year was released. In the reporting period, the net profit of the company dropped by 60%.

In addition, the order data are not satisfactory.

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< p > data show that in the first half of this year, the turnover decreased by 30.4% to 1 billion 998 million yuan, gross profit decreased by 36.3% to 780 million yuan, and net profit was 205 million yuan, down 65.5% compared with the same period last year.

Compared with the previous 62.5% decline in PEAK, 331 degrees hit a "new high".

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< p > the company explained that because of the large discount of cleaning up the retail channel inventory, the demand for new products was weakened, and the number of orders for recent orders declined sharply, resulting in a sharp decline in performance.

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< p > it is reported that orders for the 31st spring / summer order will be reduced by 23% this year, and the order for this autumn and winter orders will drop by 19% and 17% respectively compared with the previous fiscal year.

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< p > in addition, inventory clearance dropped from 461 million yuan at the beginning of this year to 440 million yuan, which changed little.

Inventory turnover also increased from 56 days to the end of the year to 67 days.

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< p > up to now, several domestic sporting goods listed companies including Anta, Lining and PEAK have released interim results announcement.

Anta's net profit dropped by 18.7% to 626 million yuan; compared with net profit of 44 million yuan in the same period last year, Lining lost 184 million yuan, and PEAK's net profit decreased 62.5% to 90 million yuan.

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< p > there is a view that inventory cleaning and channel recovery are the top priority of sports brands. At present, some sports brands are not performance but to go inventory capability to some extent.

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< p > Zhang Qing, founder of sports consulting company, said that inventory is only one aspect. If the business mode is not changed, there will be a new increase in inventory. This is a vicious circle.

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< p > Zhang Qing told reporters that the achievements of < a href= "http://sjfzxm.com/news/index_x.asp" > Anta < /a > and Lining are still remarkable.

"Anta's performance in the first half of this year has declined more than expected in the previous market, and more importantly, the order data in the first quarter of next year has turned negative.

Lining's inventory turnover days have been reduced, and the gross profit margin has also increased slightly, indicating that the adjustment in the past period is beginning to show results.

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< p > < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry independent commentator Ma Gang told reporters that this year belongs to the later stage of the industry adjustment, there will be some positive news coming out.

Nevertheless, the industry will face many challenges in the future.

Zhu Qinghua, a light industry researcher at CIC, pointed out that the recovery of the whole industry is still early.

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