Clothing Industry Close Shop Tide Continues Electricity Supplier Massive Attack

< p > yesterday, the electronic business platform Dangdang combined with many front-line clothing brands held the autumn and winter new product launches. This is the first time that the electricity supplier has tried the way of the offline conference, and some new products have been sold on the line up to 5. Dangdang President Li Guoqing said Dangdang sold the clothing sales front, and built a healthy chain of clothing from the new clothing to the season, tail clothing sales. < /p >
< p > at the moment, it is "a href=" //www.sjfzxm.com/news/index_c.asp "clothing > /a" season changing season. Dangdang and other clothing business operators have formed extrusion and encroachment on the traditional clothing market by means of "independent brand" and "new products discount", while the performance of traditional garment enterprises is not good in the first half of the year, and the closing trend of traditional stores is still continuing. < /p >
< p > < strong > line: seize the last "private plot" < /strong > /p >
< p > a clothing agent in Shanghai said that "new clothing" is almost the last "private plot" of the clothing store under the line. Clothing stores generally start to "new" one to two months in advance. New products generally do not discount, which is the main source of profit for clothing stores, which can basically account for more than half of the profits of clothing stores. Industry analysis, Dangdang net's move, no doubt let the last position of offline clothing began to waver. < /p >
Why do electric providers take aim at the clothing industry? From Dangdang, it is hard to continue to rely solely on book support. In March of this year, Dangdang formally announced that clothing category should be the third core category besides books and mothers and babies. Dangdang clothing business grew 10 times last year, and apparel accounted for half of the sales of Dangdang platform in the two quarter of this year. < /p >
< p > < strong > below: < a href= "//www.sjfzxm.com/news/index_c.asp > > clothing company < /a > performance negative growth < /strong > /p >
< p > "online prices are cheaper than 10%~20%, and the number of stores is still decreasing." A clothing agent said. < /p >
< p > China daily data show that several domestic clothing brands are generally not performing well. Among them, Metersbonwe's performance in China dropped 48%, Anta sports dropped 32%, < a href= "//www.sjfzxm.com/news/index_c.asp" > YOUNGOR < /a > dropped 10%, and nine Mu Wang, China Li Lang and good luck birds fell 13%, 21%, 23%, respectively. < /p >
"P > negative growth is still the mainstream performance of many garment enterprises. Not only that, but the closing of traditional stores has also affected the performance of enterprises. Insiders said that "clear inventory is still the main purpose of several garment brand e-commerce channels." < /p >
< p > for the poor performance of brand clothing in the first half of the year, CICC analyzed that it was mainly trapped in the weak retail of apparel terminals and the low confidence of franchisees. In the second half of the year, the industry outlook is still not optimistic. < /p >