Online Brand And Offline Experience Store Synergy Development

< p > the third Sui Tai Youth Forum was held in Guangzhou, and online and offline retail integration became the focus of attention. < /p >
When the online brand goes to real life, when you can buy dream bazaar and fan in the shopping center, when all the network brands can first experience offline, and then online, do they mean that the "a href=" //www.sjfzxm.com/news/index_c.asp "zero sales" /a will have a brand-new change? Recently, the reporter has learned that the cable brand is going to enter the shopping center in the year to open a shop, and is different from the offline shop that used to be online brand. The new offline experience shop will create a closed loop service under the online and offline service, and it will no longer be a rental relationship with the shopping center, but will create a new business mode, and use the online and offline resources integration to build a business ecological environment. < p < /p >
< p > < strong > online brands enter shopping centers < /strong > /p >
Less than p ago, the "third youth forum for Taiwan and Taiwan" was held in Guangzhou. The industry data disclosed in the forum showed that China's online retail sales increased by 64.7% yuan, up 64.7% yuan, and it is expected to reach 18155 billion yuan this year. "But we will also encounter bottlenecks." Li Shudong, founder of online brand dream bazaar, told reporters that at present, to a certain extent, the conversion rate of Internet consumers is still between 3% and 5%, and there is no greater improvement. "We will think about why 95%-97% consumers do not order, because they are worried about buying unsuitable things, and how to dispel their doubts is the key to improving the conversion rate." < /p >
< p > "we find that consumers' doubts about" a href= "//www.sjfzxm.com/news/index_c.asp" online brand < /a "come from no real sense of experience. Therefore, we consider cooperation with shopping centers to enhance consumer confidence and raise conversion rate by way of offline shop experience. As Li Shudong said, the long-term coexistence of e-commerce and shop operators, online and offline accelerated integration has become the development trend of retail industry. < /p >
< p > < strong > offline experience shop promotes resource integration < /strong > /p >
< p > "online read a lot of times, do not place a single order, or read it offline, feel relieved, go back and place the order." Xie Meng, vice chairman of Zheng Jia group, mentioned that the experience shop under the line is beneficial to online brand. But for the < a href= "//www.sjfzxm.com/news/index_c.asp" > shopping center < /a >, consumers have great viscosity after brand identification. "As long as consumers come, there will always be other consumption." < /p >
< p > in fact, online brand setting up shop is no longer the first time. "But the cooperation between the shopping center and online brand is not only as simple as opening a physical store, but also includes a variety of experiences to form a closed service system." Xie Meng analysis, because the integration of online and offline brings transformation rate improvement, it will also challenge the idea of the electricity supplier. The mutual complement of resources, experience, standardization services, development needs and creativity will bring new formats and build a business ecological environment. < /p >
< p > "if it is calculated according to the rent, the cost of entering the shopping center is certainly not cost-effective, so we will use the form of cooperation." Li Shudong said that the mode of cooperation between the two shops is still under discussion. Xie Meng also said that cooperation will not follow the mode of leasing. For online brands and shopping centres, they aim to use both resources to create new formats. < /p >
< p > Li Shudong also revealed that the experience shop opened in the shopping center will be at least 1000 square meters, which will include fitting, payment, replacement, marketing, online and offline interaction, membership activities and other services. < /p >