"Cottage Shoes" Trampling On Genuine Shoes Dealers Genuine Imitation Products Mixed Sale

Just like the copycat machine in the mobile phone market, the crazy cottage shoes have a great impact on authentic cave shoes. The Chinese style copy makes Crocs shoes popular in China, but Crocs, which sells more than 200 yuan, sells only 20 yuan in Lotus Pond, less than dozens of factories in Fujian. Tens of millions of double pirated Crocs are produced annually for businesses all over the country, while the genuine products only sell 20 thousand pairs in Chengdu each year. A year ago, wearing a pair of sandbags with four leaking air and a pair of jeans would be looked up by countless pedestrians. But now, Crocs's (Crocs) cave shoes, which are popular in the world, have found the most admirers in the Chinese market. It is said that the number of Crocs authentic goods sold in the counters of Chengdu shopping malls has reached third of the national level. But yesterday, reporters also found an imitation version of 20 yuan and a pair in the wholesale market of Lotus Pond. In the first year of the Crocs, 200 yuan, a pair of genuine Crocs in the counter, when the Japanese stone lady traveled abroad, he bought a pair of Crocs hole shoes, which were very popular at that time, and converted them into RMB around 400 yuan. However, in 2006, Crocs established its headquarters in Shanghai, and then entered the Chinese market in the form of counters and specialty stores. The mainland consumers kept up with the trend. The twenty or thirty year old young people in the city wore it for shopping. Yesterday, reporters at the Crocs counters on the 5 floor of Wangfujing, Chengdu, saw that colorful shoes of various styles were full of shelves, not only adult versions of men's and women's versions, but also children's editions, which cost more than 200 yuan. The salesman introduces that the raw material of this kind of shoes is resin, comfortable to wear and light to walk. Many young people are very fond of it. Some are bought by one family. "This shop can sell hundreds of pairs of shoes every day when business is good." Mr. Wang, who is in charge of Crocs's Chengdu business, said that in the past 3 months, Chengdu had opened two counters and two franchised stores since its entry into Chengdu. Now there are 11 sales outlets in the whole country. "Last year, it sold more than 10 thousand pairs in the summer, and sales increased again this year, which is equivalent to 2 times that of last year." He said Crocs set up an important stronghold in North China and Southern China in Beijing and Shenzhen last year, and began expanding the market of second tier cities such as Chengdu, Chongqing and Wuhan. "At present, the performance of the Chengdu market is eye-catching and sales are ranked third in the country." Lens two: wholesale market 20 yuan Crocs sells goods. In July this year, when she traveled to Shenzhen, she bought a pair of cave shoes in a small shop, which only cost 15 yuan. Compared with the genuine Crocs, apart from the sign of the crocodile without buttons, the color is as colorful as a ribbon. "Looking at the shoes is very personal, they buy it, just feel funny, do not care about whether it is genuine." Last summer, the counterfeit products of these shoes began to appear. This year is becoming more and more intense. The popularity of the cave shoes has brought new business opportunities to hundreds of shoe factories in Fujian and Yiwu. It is reported that there are dozens of factories in Fujian to make this kind of cave shoes, and tens of millions of pairs can be made in one year, and the average sales volume of Crocs genuine products in a big city is about 100 pairs per day. "All our shoes were shipped from Fujian." In the Lotus Pond market in Chengdu, a salesperson selling summer slippers said that this summer, she found a round head with a band full of holes, and the shoes were very fashionable. They asked the manufacturer for more than 60 boxes of goods, totaling more than 300 pairs. After taking it back, it really attracted many shoe shop owners to come to wholesale. "Now there are more than 30 pairs left, and some of them have been sold off." The boss, who has worked in Lotus Pond for eight or nine years, does not know that the shoe mimics the famous American brand Crocs. She only knows that young people who like to play cool are willing to buy. According to the boss, most of the manufacturers of these shoes produce slippers, which is why Lotus Pond only sells slippers to find such shoes. Unlike most stores selling 20 yuan, the shoe sells only 18 yuan. The reporter noticed that the shoes on the shoes rack were pink, white and blue, and there were black men's money. Each pair of shoes had no logo except for a pair of plastic loops. (PK) how to produce these products? After many searches, the reporter finally contacted a man named Wang surname who was a representative of Fujian factory yesterday. The lowest wholesale price of imitation shoes is only 10 yuan. The man said he was in charge of a factory in Fujian, and the factory was Crocs's foundry. The specific operation was that after the headquarters of the US company sent the style, Shanghai headquarters commissioned their factory to produce according to the order. "Usually, while helping others produce, we will also develop their own business." Wang said that their shoes are divided into imitation and general copy. "Imitation goods are basically the same as genuine products. They are not only crocodile signs, but also the tag with genuine products, and the box for shoes." Wang said that the shoes produced by their factories are just one of them. But he said they did not sign any agreement with Crocs. "In order to avoid selling such shoes, it is best not to shop in such a prosperous place, nor to enter shopping malls, and not to use CROCS's store logo." Wang said he had a physical store in Chongqing, and the merchants who found him were not only in Chongqing, but also in Beijing, Shijiazhuang, Guangzhou, Shanghai and other places. Mr. Wang said that the shoes sold in Lotus Pond in Chengdu only need about 10 yuan to sell them, and the quality of them is only 7 yuan. Mr. Disney's factory is also updating products at any time. Now there is a new type of "Disney" and a new man in the genuine counters. The wholesale price is about 40 yuan. "These new products are sold in a lot of genuine counters in Chongqing. If you sell them, the profit margins are very high." Mr. Wang said that his customers sold these wholesale shoes with only a few dozen yuan to 170 yuan -180 yuan and sold very well. Wang also said that the formal Crocs claimed that it was made from the patent croslitetm synthetic resin material, but the cost of the resin is high, and the genuine product is not necessarily entirely resin. It may also add EVA material (ethylene vinyl acetate copolymer), which is used to make traditional insoles, body products, karate, taekwondo and machine cushion. Their products are also made of E-VA material, but the softness is slightly worse. Wang Wang introduced that the threshold of acting genuine Crocs is very high. Dealers must take the company's identity to talk about the price at headquarters in Shanghai, so that the discount of goods is very small. Therefore, in order to get higher profits, many agents are looking for regular manufacturers to take part of the goods, and then get mixed parts sold in their factories. For Wang's statement, Mr. Wang, who is responsible for Crocs's delivery in Chengdu, was surprised: "Crocs's factory is not in Fujian at all, but in Shenzhen, our goods are all from regular channels, and it must be authentic." Nowadays, fake brands are mainly divided into three categories: one is called "special goods", the other is the same as the genuine products, the price is more expensive, but it is much cheaper than the genuine products. The second is called "goods", which is only inferior to the "special goods". The quality is good, and it is the main force of the fake market nowadays. The last one is called B goods, the goods are rough, the fabric is poor, and the fabric is poor, which is generally flooded with the two grade market. The industry pointed out that in the past, most of the "special products" were the foundry works of the genuine enterprises, which were added more after receiving the order, and then secretly sold the channels. Now this situation has been changed. With the Brand Company increasing the inspection and inspection of the factories, the phenomenon of private orders is almost extinct. It is reported that Nike's anti-counterfeiting force is mainly two, one is the company's internal secret anti-counterfeiting team to cooperate with the industry and commerce departments to enforce the law, and the two is through commercial investigation company to cooperate to fight against counterfeiting. In order to fight counterfeiting, Zheng's expenditure is a great expense. Data show that Procter & Gamble has lost about 1 billion 200 million yuan a year, Unilever lost more than 3 billion, and Adidas has lost nearly 300 million yuan. Hu Guangwei, deputy director of the Institute of sociological research of Sichuan Academy of Social Sciences, believes that consumers who buy fake brands often have a "showing off consumption" mentality. "This is a kind of abnormal social mentality. This part of consumers want to flaunt their identity and status by wearing famous brand products." In Hu Guangwei's view, it is precisely because there are a large number of consumers who have such a "show off" mentality that there is a large market for fake brands, and businessmen can be profitable and fake brands are banned. He believes that in order to change this situation, in addition to strengthening the crackdown on counterfeit brands by industry and other relevant law enforcement units, we should also increase education so that consumers can abandon the abnormal mentality of "showing off consumption". Question whether copy Crocs is infringed? Are these counterfeit shoes infringed without infringement? How did Crocs react to this? Lawyer: Crocs can continue to be fashionable without telling the imitation shoes. The reporter consulted Deng Zhijun, a lawyer in the law firm of Sichuan law. He pointed out that if the copywriter used the trademark that was obviously the same and similar to Crocs, it would constitute trademark infringement. If Crocs patented the product's style, color, pattern and so on, the copycat was suspected of infringing upon the patent right. Deng pointed out that the basic principle of this case is not to be ignored. Only the plaintiff asks for a lawsuit, can the court accept and carry out the trial. Agent: there is no patent for the appearance of the cave shoes. Mr. Wang, who is in charge of Crocs's Chengdu business, has confirmed that Crocs's shoes are not patented. The crocodile heads have patent rights. If these counterfeit shoes are used by Crocs's crocodile heads, they will be infringed. However, he said that the counterfeiting work should be done by the Shanghai company. The reporter asked the other party for a call from Shanghai headquarters. Mr. Wang only provided a telephone call to the reporter, saying that the call was Crocs's office telephone in Chengdu area agent company. He could directly find Wang Zong, but the phone went over, and the company staff said Wang was not in the office, and the reporter did not return the call. Last night, reporters tried to contact Crocs headquarters in Shanghai, and found the Shanghai Sheng Yi Guan Trading Co., Ltd. through the Shanghai 114 English directory. The voice prompt showed that this was Crocs China company, but no one answered the phone end.