Shoes And Clothing E-Commerce Force Wireless Yougou Wechat Special

Just after the National Day, the promotion war in the e-commerce field has begun. Different from previous years, this year's major e-commerce companies have placed mobile terminals in a more important position. While actively preparing for PC terminal promotion, mobile terminals are also actively layout. Jingdong, Dangdang, Yougou and other well-known e-commerce enterprises have already prepared for mobile promotion activities.

A few days ago, Li Guoqing, CEO of Dangdang, pointed out in an internal email that mobile Dangdang is an important position: Double 11 is Monday, and many people cannot shop on computers. Mobile client must provide convenience for consumers. Mobile shopping is the future trend, and microblog, WeChat, etc. are important propaganda positions, so we should make good use of them.

Vertical e-commerce pushes mobile phones to place orders

　　 BELLE Yougou Fashion Mall, one of the largest fashion e-commerce businesses in China under the international banner, has been laid out in advance on the wireless end. A few months ago, it has upgraded WAP Yougou to HTML5 version. At the same time, this month, it vigorously promoted "mobile phone customers' first order reduction of 5 yuan", that is, users log in to Yougou's website through wireless clients or wireless devices to place orders for the first time, You can enjoy 5 yuan less than the preferential purchase price.

In addition, you can use Yougou wireless client and mobile web page to place an order and choose the payment method of cash on delivery, and you can enjoy free shipping when the order price is more than 199 yuan.

Yougou launched WeChat special

Yougou also attaches great importance to new marketing platforms such as WeChat. This year, it launched a series of marketing services with the help of WeChat, including recommendation of new product release trend information, and online one-on-one customer service.

According to the relevant person in charge of Yougou, the WeChat user base has grown to more than 400 million, and the demand for enterprise marketing through WeChat public accounts is also growing. Yougou has already started to research and develop derivatives on WeChat, fully taking up the time of user fragments and presenting them to users through WeChat clients, so as to enhance the brand image of the enterprise.

The person in charge of Yougou also revealed that iyougou, the WeChat platform of Yougou, recently launched a "WeChat special" flash sale activity, which selects different types of goods every week and interacts with users. The award-winning users participating in this activity can get a gift card worth 100 yuan as a reward by leaving messages and sharing, and can place orders on their mobile phones.