China's Footwear Industry Is About To Start Its Transformation.

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< p > in the past two or three years, the traditional "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "service industry has undergone several rounds of shuffling. As an industry that attaches great importance to experience, modern shoes and garments are facing the three pressures of rapid transformation, the poor supply chain and the competition of e-commerce. Now let Xiaobian bring you all together to understand the details! < /p >
< p > over the past two or three years, the traditional footwear industry has undergone several rounds of shuffling. The first is the sports brand. After the Beijing Olympic Games, the ebb tide left a batch of regional brands first, and the big brands all over the country were still paying for the original hurricane. Then the women's clothing enterprises, because women's clothing was affected by the climate and environment, there was always a phenomenon that "north and south do not cross the Yangtze River". Apart from several national women's wear brands, a large number of local women's wear brands experienced double shocks of "fast fashion" and e-commerce. The reporter went deep into several major gathering areas of shoes and clothing enterprises in China: Fujian, Xiamen, Quanzhou, Guangdong Guangzhou, Dongguan, Zhejiang Hangzhou, Beijing, Shandong and so on, and found that almost all traditional shoes and clothing enterprises are talking about several key words: agility, store, online and fusion. < /p >
< p > the word "agile" has the highest frequency. It has a famous twin named "fast fashion", which has changed the business mode of traditional fashion industry. The traditional fashion is the futures business, which is to predict the trend, advance production volume, channel sales and periodic receipts. Then one day, the traditional fashions found that pressing the product to the channel did not mean sales. Therefore, "high inventory" broke out, "a href=" http://sjfzxm.com/pioneer/ "> Guan Dian Chao < /a >. To create an agile supply chain seems to be the only way to go. However, the in-depth transformation of the supply chain has led to the emergence of a dual problem of "dumbbell" in the form of commodity planning and terminal capability. < /p >
The market share of < p > a href= "http://sjfzxm.com/news/index_x.asp" > shoes and clothing electricity supplier < /a > is less than 5%, but it is already a red sea. A group of forerunners who aspire to be "Light Companies" find that they eventually return to the ranks of "heavy companies". The spring of "brand name" seems to be only two or three years old. They also encounter those problems that beset traditional shoes and clothing enterprises. It is difficult to predict the market trend accurately. The shadow of the stock market is lingering. Similarly, it is necessary to create an agile supply chain, and also need to do a good job in commodity planning, and even do the same experience shop. Without the traditional compressive strength of shoes and clothing accumulated over the past decade, the brand of the Amoy brand disappeared like a gust of wind. The top 20 men's brand names and sports Amoy brands in 2011 were all gone, while the top 50 women's brand names were only a dozen. < /p >
< p > as an industry that attaches great importance to experience, modern shoes and garments are facing the three pressures of rapid transformation, the poor supply chain and the competition of e-commerce. People who have shoes and clothing industry laugh at themselves: consumers are fond of uncertainty and "Heaven makes trouble". The rigid supply chain of enterprises is "self deprecating", and the competition from e-commerce websites is God's hand in changing the industry. Both online stores and offline stores are the final positions for enterprises to reach users. Traditional footwear and Internet fashions are starting from their respective dilemmas and breaking through with different means and paths. < /p >