Shenzhen's "East Gate Business War" Duel Eleven

Dongmen commercial war, Taobao "double 11"... At the end of the year, the drums of sales promotion are more and more intensive. Many people in Shenzhen sigh online, this is the carnival month of retailing, and it is also the November that the wallet can't afford to hurt. Reporters interviewed learned that although the East Gate business war is still in full swing, but the early business situation allows businesses to "win fruit" expectations have been reduced. Facing the impact of the electricity supplier and the spillover of Shenzhen, the industry analysis shows that the form of commercial war helps to stimulate consumer enthusiasm, but Shenzhen Physical retailing It is difficult to "turn the tide" through commercial war.

　　 This year's victory is not as good as before.

At night, the number of people is reduced and the turnover is high. Dongmen Tianhong marketing department manager Li told reporters that Dongmen Tianhong's recent 4 day turnover was about 30 million yuan, but last year and the year before yesterday, "Dongmen commercial war" performance has increased by about 20%, this year's performance is probably flat or slight growth.

"We operate the rainbow mall until 2 in the morning, but after 12 o'clock in the evening, the passenger flow is obviously missing a lot, and the same is happening in other shopping malls." During the "Dongmen business war", the shopping malls were still crowded during the day, but from the turnover, the overall situation was not as good as in previous years. The general manager of sun general merchandise also believed that the old shops could not increase significantly, and the "victory" would be expected to remain stable. As at 2 o'clock, 18 o'clock, Dongmen Maoming department store Turnover exceeded 200 million yuan, the responsible person said, expecting sales to grow about 10% this year.

However, what surprised businessmen was that the "East Gate business war" came to its eleventh year and its influence has been successfully covered in the Pearl River Delta and the surrounding cities of Guangdong. Reporters learned that in the past two days, Dongmen shopping center not only had customers in Zhongshan and Huizhou, but also appeared in Hunan Chaoshan who came by high speed rail to sweep goods.

　　 Highlight the advantages of entity stores to compete with the electricity supplier

Online business war "double 11" followed, electricity providers and retail entities are close to "confrontation".

Reporters interviewed learned that in order to retain consumers, this year, the entity merchants can use all kinds of means. The three main stores of Dongmen are playing the Internet "sharp weapon", and have launched new methods such as micro-blog, WeChat raffle, auction and so on. It is easy to see the three big department stores in Dongmen. It is easy to find that there are great changes in the storey layout. In order to let consumers experience "one-stop" consumption, businesses have set up restaurants, recreation areas and so on, making more room for customers to rest, striving to highlight the advantages of physical stores, giving customers more comfortable and convenient shopping environment.

According to the analysis of the industry, this year's "Dongmen business war" is not as good as "in the past". In addition to being affected by the big economic environment, it is also affected by the improvement of the surrounding business environment. For example, the newly built shopping center in the vicinity has attracted many consumers because of its more comfortable shopping environment, parking facilities and dining experience. In addition, although the commodity discount is strong and the price is not higher than that of the electricity supplier during the commercial war, the impact of the electricity supplier on the physical store can not be ignored, especially the young people who are becoming the main consumers of the 80 and post-90s. It can be seen that large-scale sales promotion has greatly stimulated the public's enthusiasm for consumption, but with the commercial pattern of Shenzhen, Electronic Commerce There are many bottlenecks in the development of Dongmen business war.