Jinjiang'S Foreign Trade Shoe Enterprises Get Out Of Difficulties And Achieve Breakout In Pition

< p > in the exhibition hall of Longsheng a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > industry company, general manager Lin Yu Sheng introduced the better safety shoes this year for reporters.

Lin Yusheng, general manager of Longsheng shoe industry: this shoe has many functions. He has waterproof iron head, and the shoe sole is also pierced. Because he belongs to the road construction workers. His shoes also have high temperature 300 degrees, and also consider that they often work at night. So basically 80% of the shoe material is from the reflective material of American 3M.

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< p > compared with ordinary shoes, this shoe has all the functional requirements in terms of safety, the production process is quite difficult, the manufacturing cost is high and the output value is high.

Lin Yusheng said that the company's foundry brand is from the famous Australian safety shoes brand MACK. It is understood that the Taiwanese shoe factories in Guangdong used to have solid foundation for production and management, and it is easier to get the favor of international brands. In the past two years, the production capacity of shoe factories in Guangdong has declined, and Longsheng has worked hard to improve its technical and managerial capabilities, and has welcomed the opportunity to cooperate with international brands.

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< p > > Longsheng a href= "http://sjfzxm.com/news/index_s.asp" > shoe industry < /a > General Manager Lin Yusheng: in the current industry competition, we must find some bigger and more stable international brands to cooperate. As we started the main brand or KEEN of the United States, he has a very large volume of safety shoes. We are now beginning to cooperate with half a year. Basically, every month, 20% of the volume is increasing. At present, the quantity of a production line is now maintained.

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< p > nearly two years, a large number of shoe manufacturers have created their own brands. Due to the gap in brand research and marketing, many small and medium-sized enterprises are struggling to develop.

On the contrary, accepting foreign brand manufacturers' entrustment, engaging in international brand OEM, has a steady source of orders and controllable profit margins. For some two or three line brands with better production and management basis, it will help to get rid of difficulties and achieve breakout.

At present, in addition to Longsheng shoe company, Philharmonic, Dodge, Greater East Asia and other enterprises are also doing OEM for Reebok, Pauli, Cage and other international famous brands.

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< p > dodge chairman Lin Yongcan: our growth over the past two years is almost over 30% 1002. We should have exported about ten million of the export volume last year to about ten million pairs. Last year, the first batch of sports shoes export volume of Quanzhou commodity inspection bureau should be estimated this year, with an increase of 30%.

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In the P interview, the industry said that for the world-famous a href= "http://sjfzxm.com/news/index_s.asp" brand "/a" manufacturers OEM, in the current shoes and clothing industry competition intensified, survival difficulties in the background, will become a direction of enterprise pformation.

However, it is not easy to gain the favor of famous brand manufacturers and enter the supply chain of their products.

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Lin Yonghong, deputy director of the Municipal Economic and Trade Bureau, Mr. Lin Yonghong: when the world famous brand manufacturers are looking for product supply enterprises, each of them basically has a strict assessment mechanism, for example, in Europe, there are some common features of your entire enterprise's on-site management, staff quality, and even to the whole enterprise or even the bathroom.

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< p > in Lin Yonghong's view, enterprises should enter the supply chain links of well-known brand manufacturers, the key is to focus on the assessment requirements of well-known brand manufacturers, take the initiative to improve internal strength and enhance their strength.

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< p > Lin Yonghong, deputy director of the Municipal Economic and Trade Bureau: from the improvement of the internal control efficiency to the improvement of the entire staff quality, including the entire corresponding norms, especially in the whole social responsibility section, we must strengthen or even say that you have to get a series of certifications to get the approval of these well-known brand manufacturers.

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