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Chanel First Acquisition Of Leather Manufacturing Vertical Integration Industry Chain

2013/12/10 10:48:00 49

ChanelChen YaoLeather FactoryBodin-JoyeuxSheepskinChanelXun ZhouLuxury BrandPerfume.

< p > in recent years, the "vertical integration" industry chain of all luxury brands has become a common practice. As an independent private enterprise, a href= "http://sjfzxm.com/news/index_c.asp" > Chane < /a > l also dare not take it lightly. He Chanel made the first acquisition of a href= "http://".

Now know the details with the little editor.

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< p > Chanel has been strengthening its control over the supply chain in its core products - a href= "http://sjfzxm.com/news/index_c.asp" > perfume > /a and advanced customization. Recently, it has acquired twelfth advanced workshops and controlled the production of special flowers.

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< p > although the proportion of leather products in Chanel's product portfolio is not as big as a href= "http://sjfzxm.com/news/index_c.asp" > Hermes < /a > Louis Vuitton, a a "Vuitton" > ">" and so on, but when these brands compete to control high-quality crocodile and cowhide resources, as an independent private enterprise, they dare not take it lightly.

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< p > in recent years, the industry chain of "a href=" http://sjfzxm.com/news/index_c.asp "luxury brand" /a "vertical integration" has become popular. They acquire the upstream suppliers, ensure the safety and quality of the supply chain, enhance the entry threshold of luxury goods, and defend the quality image of the brand.

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< p > Bodin-Joyeux is located in central France with about 100 employees. Over the past thirty years, it has been one of the main Chanel sheepskin suppliers.

The sheepskin produced here is soft and silky, and is used to make Chanel world-famous rhombohedral leather bags, such as the legendary 2.55 pack.

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< p > Chanel fashion department head, < a href= "http://sjfzxm.com/news/index_c.asp" > Bruno Pavlovsky < /a >, said that after the acquisition, a href= "http://sjfzxm.com/news/index_c.asp" > "http://sjfzxm.com/news/index_c.asp" will serve as usual for other luxury brands.

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< p > he revealed that there are about 15 leather factories that Chanel is relying on now. As European consumers reduce meat consumption, the supply of a href= "http://sjfzxm.com/news/index_c.asp" > Leather > /a > decreases, while the demand for luxury leather bags in the global market is increasing. As a result, the price of fine sheepskin has been rising, and it has increased by 25 to 30% in the past three to five years.

This trend is similar to that of high quality cowhide.

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< p > < strong > related links < /strong > < /p >


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< p > < strong > < a > href= > http://sjfzxm.com/news/index_c.asp > > Chen Yao < /a > Xun Zhou, Hilary Tsui and Beyonce. They all wear a href= "http://sjfzxm.com/news/index_c.asp" > Chanel < /a >.


< p > Chanel coat is a classic single item of Chanel Chanel brand. It is suitable for ladies of different styles and ages.

Chen Yao, Xun Zhou, Hilary Tsui and Beyonce are all four celebrities in the world. They all like to wear Chanel's coat.

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< p > Chen Yao uses a black and white plaid of small fragrant coat with a gray T-shirt and jeans. The design of the graded jeans is especially special, and Chen Yao looks handsome and compelling.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201312/10/20131210105216_sj.JPG "/" < > > "


"P > Xunzi" a href= "http://sjfzxm.com/news/index_c.asp" > Xun Zhou < /a > also chose the black and white striped Chanel coat, but it was tied up with bandage mountaineering boots and wide leg trousers. Xun Zhou is very suitable for this casual neutral style.

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