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"Double 11" Has A Great Impact On Offline Clothing Sales

2013/12/13 19:20:00 30

yesterday, data released by the China National Business Information Center showed that in November, the sales volume of 50 key large retail enterprises increased by 5.5%, still at a low level. Among them, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > sales were hit by "double 11", and retail sales showed a negative year-on-year growth. 
 data show that clothing sales fell by 1.6% over the same period last year, and the decline narrowed slightly compared with October. It is understood that this year's "double 11" almost all major clothing brands have participated in Tmall's promotional activities. 
 it is understood that the combination of the rip and silk and Yin man and aka has wrapped up the all day advertising of Dongfang TV and vigorously publicized the promotional activities. This undoubtedly has a huge impact on the sales of clothing under the line. 
 sales of food and household appliances increased significantly, with the growth rate of retail sales being 14.6% year-on-year, up 7.1 percentage points from last month, 1.6 percentage points higher than that of the same period last year, and the retail sales of household electrical appliances increased by 20.6% over the same period last year. The growth rate was second times over 20% since the beginning of the year. 
 by the continuous decline of gold < a href= "//www.sjfzxm.com/news/index_s.asp" > price < /a >, consumers wait-and-see mood aggravated, gold and silver jewelry sales showed obvious cooling down, sales growth in November dropped to 8.8%, the lowest growth level in nearly 12 months. 
 sales of cosmetics and daily necessities increased after a significant decline in October. In November, retail sales rose by 6.3% compared with the same period last year, while retail sales of consumer goods increased by 6.2% over the same period last year. 
At the end of November, strictly prohibit the policy of buying and giving gifts of annual goods during the new year's Spring Festival. Under the "eight provisions", many organs and institutions cancelled the annual meeting at the end of the year, which will further increase the pressure and difficulty of the growth of the sales of enterprises under the line of P. Therefore, the China National Business Information Center predicts that enterprises will continue to carry out more promotional activities under the December line. 
 in recent years, the "double eleven" is the day of the big promotion of the electricity supplier. Recently, the reporter has investigated several large shopping malls to understand that, for the diversion of consumers to compete for the market, the major department stores have stepped up sales promotion efforts, and have launched preferential measures. 
 to meet the "double eleven", all stores have joined the sales force ahead of schedule. They have organized the celebration, and some new products of winter products have been folded up in 7. After the discount, each group of 1000 yuan has been sent to 100 yuan Group coupons. During the singles day from November 7th to November 11th, the members only enjoyed the designated brand of the whole museum, which cost 1111 yuan to send 520 yuan commodity coupons. From November 8th to November 11th, the new world department store lost 70 of its total 99, and launched special events against "double eleven", claiming that "no adulteration of fake goods, nor the pain of express delivery", directly hit the soft spot of "fake goods" and "slow delivery". In addition, in November 9th, the Binjiang commercial building launched 21st anniversary celebrations, eight categories and all brands, and then sent 1 million coupons after full value reduction. The promotional activities launched by friendship Xintiandi from November 7th onwards are: "members enjoy the 900 highest return 300 times after the discount", Lotte Department cultural center, from November 9th to November 20th, autumn winter "a target=" _blank "href=" //www.sjfzxm.com/ "> shoes < /a > package super value sale, the whole merchandise 2 fold up. Florence Town, COFCO Joy City, gold Yuanbao group, Hisense Plaza and other promotions have also been launched.