Luxury Market Performance In Mainland China Pingping Temple Warehouse Creates Sales Miracles

According to the research of relevant institutions, the performance of the luxury market in mainland China in 2013 was flat and the growth rate further slowed down. However, in sharp contrast to the performance of major luxury brand stores, the platform focusing on high-end consumer service is obviously more favored by consumers. At the second Siku Luxury Carnival, which ended recently, the sales amount of more than 100 million yuan still showed that the Chinese people have strong spending power on luxury goods.

For seven days pawnshop set up by a temple The Luxury Carnival opened on December 17 and ended on December 25, creating sales miracles through online platforms and offline clubs in Beijing, Shanghai, Chengdu and Hong Kong. Siku announced that the total sales of this luxury carnival exceeded 100 million yuan, not including 180 luxury cars already booked and 2.9 million Virus SW (virus) short wing aircraft enhanced version.

In terms of goods, the price of the temple warehouse is more than 500000 yuan this time Wristwatch 50 cars with sales of more than 10 million yuan and a per customer price of more than 300000 yuan were successfully sold, and more than 100 bags with a per customer price of more than 100000 yuan were sold, including two limited edition Hermes Himalaya series with a market price of more than 1 million yuan. The bag brand most favored by Siku consumers is Prada, the bag with the highest sales amount is Hermes, the most popular car brand is Audi, the most popular household item is Montblanc, and the sales champion of beauty cosmetics is Lancome.

This temple library luxury goods The unit price of Carnival customers is as high as 14200 yuan, of which the highest price commodity is a star moon tourbillon wristwatch from Patek Philippe, worth 2.7 million yuan. It is worth mentioning that the order is selected online by the customer to submit the deposit, and the final transaction is completed by the offline club, which fully reflects the O2O model. It is also the highest price commodity in the history of luxury e-commerce. The Chengdu Ku Club, which completed the transaction, performed strongly in the Siku Luxury Carnival and became the sales champion of the clubs in four cities, which is inseparable from the strong luxury consumption strength in southwest China. This also shows that China's second tier cities will become the main markets in the future global luxury brand market expansion.

Li Rixue, president of Siku, said that the success of Siku Luxury Carnival represents that more and more high-end consumers are contacting, recognizing and trusting Siku. Siku Luxury Carnival will become a festival for Chinese consumers to enjoy luxury goods, so that more people can enjoy the services of Siku and buy luxury goods of high price and good quality.

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Siku China is a diversified group committed to building a global luxury exchange platform, with its headquarters in Beijing, China. Siku China's business involves online sales of luxury goods, luxury physical experience clubs, luxury goods identification, maintenance services and other main businesses, which are jointly invested and operated by four international investment groups, namely, Siku Investment Group of Hong Kong, IDG Capital, Yintai Fund, a family fund in the French fashion industry, Bertelsmann Fund of Germany, and Auchan Family Fund of France.

At present, Siku China is preparing to build the world's largest luxury goods maintenance service factory and high-end luxury goods warehouse clubs in a number of first tier cities. Clubs will be located in the fashion center of Beijing, Shanghai, Chengdu, Jinan, Hong Kong and other places, creating the most powerful online and offline business model that closely combines buying and selling.