Shoe Enterprises Focus On Innovation, Quality And Market

"Wear Chinese shoes, take the road of the world."

As the largest footwear producer and exporter in the world, the annual output of footwear in China exceeds 10 billion pairs, accounting for 60% of the world's total output, and has formed a complete industrial chain from R & D, processing, and marketing.

According to Wang Shouwen, director of the foreign trade division of the Ministry of Commerce, during the past 30 years of reform and opening up, China's footwear industry has achieved full play in its comparative advantages through extensive participation in international competition. China's shoes have won the customers and won the market through the unique advantages of high labor quality, industrial supporting capabilities and mature processing technology.

In the first 9 months of this year, China exported 6 billion 270 million pairs of finished shoes, the amount was $21 billion, and the export unit price increased by 17.4% over the same period last year. The whole industry continued to maintain a good growth momentum.

At the same time, in recent years, China's footwear exports caused too many trade conflicts due to the excessive concentration of target market, and the growth mode of quantity development and the increasingly stringent environmental regulations of various countries, the Chinese footwear industry is facing the dual pressure of sustainable development and cost growth.

As part of the product quality and safety incidents, "made in China" image has recently been questioned.

Prior to this, footwear exports also encountered Spain's "burning shoes" incident and Italy's "toxic shoes" incident and other negative impact.

Therefore, quality and safety become the top priority of China's foreign trade enterprises.

In the face of the severe turbulence in the international financial market and the severe situation of the slowdown of the world economy, Chinese footwear exporters have taken the lead in the publicity of "heavy safety, quality and path" in the Canton Fair in order to further enhance the industrial structure of the footwear industry in China, improve the quality of the products, and promote the industry from scale expansion to quality victory, and to achieve sustainable development.

Shenzhen BELLE, Wenzhou Dongyi and Kangnai, Chengdu AI min and other domestic brand shoemaking enterprises have indicated that they will continue to increase investment in independent innovation, improve the quality management system, and jointly maintain fair competition in the market environment.

Statistics show that Chinese shoes account for over 7 of the share of imports from the US and Europe, and Chinese shoes are accepted by thousands of consumers around the world every day.

This fully proves that the quality of Chinese shoes is reliable, and the quality of Chinese shoes is recognized by global consumers.

In response to the anti-dumping measures taken by the European Union to export leather shoes to me, the Ministry of Commerce has asked the European Commission to treat Chinese products fairly and fairly, and in this year's review, it will terminate unfair practices on leather shoes as soon as possible.

Wang Shouwen said, "Chinese shoes are popular in the world, but Chinese shoes are not" lone traveler ".

China's market is open, and we welcome the footwear industry counterparts from all over the world to enter the Chinese market and compete with each other to complement each other and develop together.

Reporter learned in the interview that at present, most of the export footwear enterprises in China are small and medium-sized enterprises. They are limited by information channels and know little about foreign standards, so it is difficult to obtain real-time changes in foreign technical standards and market thresholds.

In addition, the whole industry chain's high value-added raw materials, core technology, R & D, marketing, international brands and other value-added parts rely mainly on overseas, and to a certain extent, it restricts the development of China's footwear industry.

A few days ago, the Ministry of Commerce and foreign trade, the inspection and supervision department of the AQSIQ and the chamber of Commerce of China Light Industry Crafts Import and export jointly held a press conference on "export footwear quality and safety manual" at the 104th Canton Fair, and issued manuals to representatives from major footwear export areas and exhibitors.

The responsible person of the Light Industry Association said that the issuance of quality and safety brochures and the development of relevant training activities have a strong guiding significance for footwear export enterprises, and help enterprises to fully understand the laws and standards of foreign quality and safety, constantly improve the management system, and enhance the international competitiveness of China's footwear industry.