The Trend Of Home Textile Gift Is Obvious. The Internet Is Not The Main Channel.

< p > with the development of life, < a href= "//www.sjfzxm.com/news/index_c.asp" > bed > /a > is no longer regarded as "durable goods". Its design has also changed from simple sleep needs to the pursuit of health and environmental protection, consistent with the overall home decoration style.

Many fashion designers have switched to "home textile design", and a large number of international fashion brands are also moving to the home textile market. China's home textile industry is trying hard to catch up with the fashion industry.

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< p > < strong > the trend of "gift" is obviously < /strong > < /p >.

< p > compared with the products such as tobacco and wine, the gift of home textiles is much more late.

However, the speed of development is quite fast.

Nowadays, home textile gifts have been widely used in various business activities as gifts and promotions.

Shopping malls, business meetings, employee benefits often send some exquisite bedding sets, silk quilts, etc., so that the recipient feels very considerate.

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< p > it should not be overlooked that the home textile products are "a href=" //www.sjfzxm.com/news/index_s.asp "home soft decoration > /a" products, which are bound together with furniture, household products, building materials and real estate.

A large number of home stores began selling home textile products, forming a situation of buying furniture, delivering bed products, cooperating with beds and cooperating with each other.

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< p > "at present, sales of home textile gifts have accounted for 20%-30% of the sales volume of gift companies."

According to a survey report of the National Federation of industry and Commerce gifts society in 2010, the total sales volume of the gift market has reached 890 billion by the end of 2009, of which 28% of textiles are sold.

Experts predict that in the next 10 years, the annual growth rate of home textile consumption market will not be less than 20%.

It can be predicted that the trend of home textile gifts will become more apparent.

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< p > < strong > network is not the main channel < /strong > < /p >.

< p > a lot of people first mention the new a href= "//www.sjfzxm.com/business/" > market channel < /a >, the first reaction is the network.

In fact, in the past few years, although many home textile enterprises have launched their own e-commerce network brands or designed specialized e-business departments to build network channels (for example, both Luo Lai and fuanna have their own network product brands), more home textile enterprises only use e-commerce as a supplement to stores and shopping malls.

The industry is also offering brands such as "fan Kai Cheng", which are the main channel of the Internet.

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< p > "home textile products have more potential to sell online than garments."

Experts believe that, first of all, the size of clothing requirements are very strict, but for home textiles products, because basically are standardized specifications, even if the size is slightly different, it will not appear to be unable to use.

Secondly, the most important thing of clothing consumption is "try on experience". After all, good-looking does not mean that it is appropriate to wear. However, the experience of home textile consumption mainly comes from the overall layout of the store or counters and the feel of the product.

Thirdly, from the way of display, compared with the real clothing store "only Chen Li has sales", the home textile terminal is subject to the business area and the sample quantity, and many products can be selected by the album (or network display) for consumers.

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