Don'T Forget The Idea Of "Pposition" In Advertising.

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< p > advertising must learn to "pposition" thinking < /p >.

< p > as a long-term a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107101" > marketing < /a >, every day we will pay attention to many media advertisements, but every day there are too many advertisements that let us watch the pain - fancy and no use, self intoxication, and waste the business owners' money!

< p > whenever we see these advertisements, we can not help but cry out: please, advertising, we must learn to "pposition" thinking! < /p >

< p > products are consumers consuming and buying, so "consumers are the center"! < /p >

< p > must stand in the consumer's perspective, what they need and how to attract and impress them! < /p >

< p > too many advertisements are used by some people to narcissism. < /p >

< p > this phenomenon is particularly serious in some advertising companies, pursuing the so-called creativity, advertising as an American language, as a narcissistic artwork! < /p >

< p > is not a point of view from the consumer point of view! Did not consider how to attract and impress consumers! < /p >

< p > things are the key for consumers to buy, how to attract and impress consumers! < /p >

< p > is not the narcissism of advertisers, do not reverse the core of the problem! < /p >

< p > there is a famous marketer in China criticizing < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107108" > advertising company < /a > purely "masturbation and masturbation". It feels good and has no effect on product promotion and business owners. Although it is somewhat indecent, it is in the middle of words! < /p >

< p > advertising is for sale, not advertisers' self intoxication, but consider how to attract and impress consumers. < /p >

< p > advertising is for sale! < /p >

< p > to whom? Sales to consumers! < /p >

< p > how should the advertisement be done? < /p >

< p > from the perspective of consumers, we must consider what reasons can attract and impress them! Let them have the desire to buy! < /p >

< p > consumer is not a fool, it is very rational and very realistic! < /p >

< p > just as a woman chooses a husband who wants to marry, it is useless to be handsome and speak too much. Real reason such as house, car, income is the most direct and effective principle! < /p >

< p > don't tell us what fine arts or works of art.

You stand at a sales counter, try to recite articles and make an introduction to art, to see who will buy your product and who will treat you! < /p >

< p > the result is: not only will no one bother you, even 80% consumers will think that your brain is not having any problems, what is the disease?! < /p >

< p > advertisers must learn to think about "pposition"! < /p >

< p > the task of advertising is to introduce products to < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107105" > consumer < /a >, so that it can attract and impress consumers.

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< p >, therefore, advertisers must learn to think about places. From the perspective of consumers, what kind of recommendation can attract and impress them.

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< p > when every advertisement is finished, let yourself stand in the consumer's perspective! < /p >

Less than P, the simplest thing is: assuming that you are a consumer, can you be interested in the products you popularize after seeing such an advertisement? Will you have a desire to buy (do you want to buy)? Is there a strong desire to buy? < /p >

< p > if you can't, the consumer can't!! < /p >

< p > if you can't convince yourself, then consumers can't be persuaded! < /p >

< p > (do not think that the IQ of consumers is lower than yours, so it is easy to convince. If you naive think that the IQ of consumers is lower than you, it can only mean that your own IQ is too low! < /p >

< p > then the advertisement should be shot! < /p >