Taobao'S Spring Festival Staged "Empty City", Tmall Store Sold Only 10%

< p > "C2C can not be compared to the big electricity supplier, unable to deliver.

We also have a holiday after the new year's holiday.

As the saying goes, "a year is not poor," we also have to celebrate the year. "

Xie Yushan, owner of the "Taobao era" shop owner, told reporters that in order to prevent the delivery of the Spring Festival order from no sale, he simply put the merchandise on the shelf and resumed business after the holidays.

During the Spring Festival, the Taobao shopkeepers' collective life has become a "empty city" in the usual noisy Taobao.

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< p > "on the one hand, the influence of logistics is relatively large. On the other hand, the business of traditional holidays is not always good."

Zou Shuhao, the owner of Tmall's flagship store, faced the temporary slump very frankly. "Like our shop, no one went to work during the Spring Festival, nor did they advertise. During that time, the sales volume was only about 10% of normal time. After all, who still had a vacant visit to Taobao when there was a holiday?"

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A few days before the Spring Festival, the reporter visited the new central customs shopping center and the century Jin Yuan era < a href= "//www.sjfzxm.com/news/index_c.asp" > shopping center < /a > found that business is still booming in the new year's Eve. P

According to Zhang Changwei, deputy general manager of Beijing Jin Yuan times Shopping Center Co., Ltd., the last Saturday (January 25th) before the Spring Festival, the maximum daily consumption of the shop exceeded 11 million 350 thousand yuan, far higher than the usual 8 million yuan.

"After the festival, the turnover is quite obvious.

The biggest advantage of the entity store is that it does not shut down for 365 days in a year, and provides the a href= "//www.sjfzxm.com/news/index_c.asp" and the experiential consumption < /a >.

As a store operator, Zhang Changwei also recognized the difference and necessity between the electricity supplier and the entity store. "No one can replace the entity store or the electricity supplier. Whether the electricity supplier or the entity is only two different channels.

At ordinary times, consumers may have less leisure time and prefer online shopping.

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< p > in fact, standing on a consumer's standpoint, whether the electricity supplier or the physical store is the shopping channel, the richer the channel means the more consumers choose, and the more competitive the market is, the more benefit consumers will get.

This is a good thing for consumers, but it has produced a squeeze effect between channels. Under certain circumstances, the electricity supplier must divide the share of the entity store, which may make the whole consumer market look less "harmonious".

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< p > and during the Spring Festival, the "counterattack" of the physical store is only a sales climax in a specific period, which does not mean that it will shake the future trend of the prosperity of the electricity supplier.

With the development of the electricity supplier and the prosperity of the logistics industry, maybe the electricity supplier in the future will also be able to enjoy the Spring Festival without holidays, such as Jingdong and Amazon.

Therefore, the development trend of the electricity supplier is predictable, but it does not mean that the physical store is at the end of the day.

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< p > "do you really think that the" a href= "//www.sjfzxm.com/news/index_c.asp" electricity supplier < /a > is very profitable? Actually, the cost of opening a shop is not low now. From the analysis of the industry of this year's electricity supplier, we can see that all the C2C and B2C are not enough to make money. "

Yang Zexuan, director of Wan Shang club, believes that the whole world's stores are facing the impact of the electricity supplier.

"I have visited North American and European stores, though they are affected by the electricity supplier, but they can maintain their sales performance because the price difference between online and offline is not large.

China's logistics cost and circulation tax are higher than foreign countries, resulting in water in the final price, and when the logistics cost and tax control gradually become more reasonable, the electricity supplier will slowly get rid of the dividend of the price difference.

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< p > in Yang Zexuan's view, this round of competition between the electricity supplier and the physical store has brought a very important revelation. "Strictly speaking, in the past, the real business is that the customer is God, but the brand, suppliers and agents are God.

And electricity providers use big data advantage and cloud computing push to grasp and interact with the precise demand of consumers. This way of thinking customers as God is the real business needs to learn in the future.

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< p > in fact, this round of new technology revolution of network and mobile Internet has affected the future consumption mode. When 4G is thoroughly popularized, when you can pay various kinds of payments instantaneously by mobile phone, you can also face the challenge of new channels.

Therefore, the sales form is not the decisive factor to win the market. The growth of the future is to change the interactive mode between the businessmen and consumers, so that it can be closer to the standard operation of the customers' needs than the changes brought by the new technologies.

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