Bangladesh Takes Orders For High-End Clothing Orders

< p > recently, the United States THL < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > a target= "_blank" "target=" > "clothing". The founder of the consulting firm David Bourne Baum (JE) spoke on the issue of the pfer of the 2014 global garment industry.

He believes that from the current situation, Bangladesh is difficult to become the next garment manufacturing power, and will not undertake large-scale industrial pfer.

David Bourne Baum has been engaged in the international garment industry for decades, and has provided services to many retailers and garment companies around the world.

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"P," he said, the problem of production safety and workers' treatment in the Bengal fire has not been solved until today.

This reminds many companies looking for processing plants not to put eggs in one basket, because the production of all products here will be in endless trouble.

He believes that the problem is not solved by human factors, whether the factory or commissioned processing customers have not shown the determination to resolve.

Enterprises that have been processed in the country do not want to be philanthropists and pay higher fees to improve their working environment and treatment. But they want to remain here for production and processing.

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< p > the key to this matter lies in the overseas garment enterprises. If they can order the local offices to stop placing orders for unqualified factories, the situation will be better.

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< p > past customers were only mass consumer retailers such as WAL-MART.

For consumers in the mass market, price is everything.

This led to their very conflicting views on the Bangladesh fire case. On the one hand, the mass consumer group was shocked, because some people sacrificed their lives for the products they just purchased from WAL-MART, and on the other hand, consumers felt relieved because they saw that WAL-MART really did all the best to ensure the lowest price. For this consumer group, low price is everything.

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< p > now, we are beginning to process products for high-end market.

However, David Bourne Baum does not think that this will become a trend, because on the surface, Bangladesh factory is serving the high-end a target= "_blank" href= "//www.sjfzxm.com/" designer /a brand and world-famous brand, but they are faced with not a few customers, but the whole consumer group behind their customers.

The characteristics of this consumer group are totally different from the mass consumer groups.

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"P > mass consumer can accept WAL-MART purchasing goods in Bangladesh, and even encourage WAL-MART to do so in order to get a low price, but high-end brand customers can not accept it.

For the brand that sells to high-end market, brand image is very important, image represents the cultural and social character of this class.

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< p > in the eyes of high-end consumers, only ordinary people with lower levels will buy clothes produced by child laborers in sweatshops.

These social elites need clothes in a suitable factory in Paris, London and Milan. Some women workers wear clothes with a smile on their hands.

Of course, they are also willing and able to pay high fees for this purpose.

Therefore, once these consumers find that the brand purchased is similar to the news that a factory fire causes a disaster, the brand image will be destroyed once and for all. In their eyes, the brand will immediately become an exploiter who does not conform to the culture of this class.

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Based on this, 20~30 designer brands and high-end brands have reached the limit in Bangladesh, and David Bourne Baum does not think there will be more high-end brands to choose to manufacture here. P

Therefore, if the "a href=" //www.sjfzxm.com/news/index_p.asp "Bangladesh" /a "continues to ignore the existing problems, it is difficult for the garment processing industry to develop in a large scale, and Bangladesh will not become a big garment manufacturing country.

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