Why Do Electric Power Bigwigs Come To Yiwu?

< p > "the future electricity supplier must be multi platform operation, not only the expansion of traffic and sales, but also the cultivation of brand awareness."

Kuang Yuhua, the head of Dunhuang net Yiwu cargo center, believes that the exhibition at home and abroad is not only a good time for the analysis and evaluation platform of the network operators, but also reflects the importance of Yiwu's suppliers in the field of e-commerce.

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< p > it is understood that the physical market in Yiwu has become the largest network commodity supply base in the country.

Li Yifei, the Secretary of the Yiwu municipal Party committee, said at the opening ceremony of the Business Expo that 50% of the commodity purchase and marketing platform are now purchased from the Yiwu market, and 70% of the retailer's goods are also from a href= "//www.sjfzxm.com/news/index_c.asp" > /a >, and Yiwu has become the largest consumer goods wholesale market in the world.

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< p > at the same time, < a href= "//www.sjfzxm.com/news/index_c.asp > > Yiwu < /a > the scale of e-commerce pactions and the rapid growth of e-commerce providers are also the key factors for the major platforms to focus on the Yiwu electricity supplier market.

According to statistics from Yiwu electric power office, the annual turnover of e-commerce in Yiwu in 2013 was 85 billion 600 million yuan, an increase of 64% over the previous year. The volume of domestic online shopping pactions (retail, excluding domestic trade B2B) was 33 billion 400 million yuan, an increase of 94% over the same period last year. The volume of foreign trade online shopping (excluding retail trade B2B) was 10 billion 700 million yuan, an increase of 110% over the same period last year.

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< p > there are nearly 120 thousand sellers account for Taobao (including Tmall) in Yiwu, and more than 210 thousand shops in the total network. The average daily delivery of domestic express tickets is 630 thousand. The volume of business is ranked sixth in the national cities. The average delivery volume of foreign express delivery is 250 thousand. Among them, the average daily shipment volume of "Yi e postal treasure" is 13 thousand, which accounts for 57.64% of the whole province and ranks fourth in the national city.

Liu Wengao, director of Yiwu Jiangdong Electronic Commerce Association, believes that the major business platform providers are more aware of Yiwu's importance than anyone else, and no one is willing or afraid to lose the Yiwu market.

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In the short span of 3 days, P, Baidu, eBay, zenpu, Jingdong mall, suning.com, lifelike and other industries are holding the investment promotion conference at the Expo site. Such density and intensity have rarely been seen in all previous exhibitions in Yiwu.

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< p > > according to < a href= "//www.sjfzxm.com/news/index_c.asp > > < < /a > > the Jingdong mall staff said:" the multi platform operation mode has many opportunities for profit, although Jingdong starts with electronic and electrical products as the main starting point, but with the introduction of the network traffic and the lateral development strategy of the website, Jingdong will expand its share in general categories such as general merchandise in the future. "

Different from the horizontal development of Jingdong, eBay is more inclined to move towards the depth of business. The relevant person in charge of eBay exhibition area says that "specialization" and "precision" are the winning weapons on cross-border platforms. "Specialization" means focusing on one platform first. "Essence" is the quality and service of products. Foreign countries, especially in Europe and the United States, are relatively mature and are based on the perspective of foreign consumers.

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< p > "most of the export enterprises are now selling products by dealers through B2C, while the M2C mode is the export enterprises directly facing the global terminal consumers, selling and providing related services."

Hangzhou Chuang Meng Valley Agel Ecommerce Ltd is a foreign trade pformation workshop, CEO Zhang Yinkan said that M2C business can help foreign trade enterprises break through the layers of supply chain, reduce the loss of profits, and take the initiative in their own hands.

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< p > compared with the market positioning of the platform business, the local e-commerce platform giant "Yiwu purchase" is no longer the supporting role in the industry, and it is gradually moving closer to the core platform of the electricity supplier.

Wang Jianjun, general manager of Yiwu purchasing, told reporters that there are still many opportunities for the electronic business platform. The growth and potential of overseas markets are still valued by major investment institutions. The successful listing of "Lanting Pavilion gathering potential" is a good case.

To this end, Yiwu launched the overseas "joint plan" during the Expo. Wang Xiaoyan, director of sales promotion in Yiwu, said: "we will develop a two level domain name website overseas, publish the same product message with Yiwu, and sell the commodities purchased by Yiwu directly to the whole world through finding overseas partners."

At the exhibition site, overseas institutions from 10 countries, including the United States, Japan, Australia and Russia, signed a cooperation agreement with the e-commerce platform Yiwu. Yiwu bought the official "Yiwu glory" and "dream" officially started.

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